Detailed analysis of the specific situation, if the place name has other meanings, it can be registered.

Refer to Article 10, Paragraph 2 of the Trademark Law

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

For example, "Phoenix" not only has the meaning of a regional name, but also has the meaning of the legendary "King of Birds", so it can be registered as a trademark.

For another example, "Jingdezhen" cannot be registered as a trademark, but as a component of the certification mark "Jingdezhen Porcelain", it can be approved for registration.

Extended information:

In addition to place names that have other meanings and can be registered as trademarks, and place names that have been registered and used as trademarks, the most closely related to people now is, Place names are part of collective trademarks and certification marks. In this case, there are trademark registration issues. In this part of my country's Trademark Law, there are special definitions of geographical indications and regulations on the registration and use management of trademarks containing geographical indications.

According to regulations, if a trademark contains a geographical indication of a product, and the product does not originate from the area indicated by the mark, misleading the public, it will not be registered and its use will be prohibited. However, if the trademark has been registered in good faith, it will continue to be valid. .

Geographical indications are signs that indicate that a product originates from a certain region, and that the specific quality, reputation or other characteristics of the product are mainly determined by the natural or human factors of the region.

Therefore, in practice, whether collective trademarks and certification marks containing place names can be approved for registration are mainly examined based on whether they contain geographical indications and the authenticity of the geographical indications.

Take collective trademarks as an example. If you apply for a geographical indication collective trademark, you need to comply with both the relevant provisions of the geographical indications in the Trademark Law and the relevant provisions of the collective trademark application, both of which will be reviewed. object.

If you are applying for a non-geographical indication collective trademark, you only need to comply with the relevant regulations for collective trademark applications, without considering whether it includes place names of administrative divisions at or above the county level registered as trademarks or foreign place names known to the public. situation.

People's Court News - Place names above the county level in my country may not be used as trademarks if they have other weak meanings

Baidu Encyclopedia - Trademark Law