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Trademark is a hot word.
Good morning, worker? Registered trademark, according to China Trademark Network? Good morning, worker? The trademark has been registered by two companies, and online hot words have been registered as trademarks. What is the meaning behind it?

One. ? Good morning, worker? Boarding Weibo Hot Search, hot spots bring traffic. In order to grab traffic, the registered trademark of online hot words was once listed in Weibo Hot Search, with nearly 800 million readings and nearly 200,000 discussions. Migrant workers have also become one of the hottest buzzwords on the Internet, but this fire has also reached the trademark circle. Good morning, worker? Registration successful? A migrant worker? The trademark was also registered on 10 year123 October, and the trademark started? Rubbing hot? Original? The Force Wild Old Driver Routine koi fish Small Target? These online buzzwords have become trademarks. In fact, online hot words are easy to be remembered by consumers, spread widely and spread very fast. What is the so-called? Standing at the typhoon mouth, can pigs fly to the sky? With this upsurge, enterprises can play a good role in publicity and promotion. Compared with investing a lot of money in marketing, this fiery trademark registration behavior is a way of low investment and high recovery.

2. In the long run, the registered trademark of online hot words is not conducive to the long-term operation of online hot words. The network hot search updates frequently. The current popularity does not mean the long term. After a while, it will be replaced by others. After a wave of traffic dividends, it will be forgotten. It turns out that online buzzwords are all like those listed above? Wild power? (From Hua, to? Wild girl? Fu) used to be all the rage, but now it has faded out of people's sight and is no longer necessary for chatting. Like a typhoon, online hot words come and go quickly, but trademark enterprises registered with these online hot words cannot disappear just because the traffic of hot words is gone. Therefore, if you want the popularity of trademarks, you still need the painstaking efforts of enterprises to get started, and online hot words can only compete for temporary dividends. How to make good use of this bonus and make the trademark popular because of the service and quality of the enterprise is the real skill of the enterprise, and it can be invincible in this era of rapid information update.

3. More and more online hot words registered trademarks, which strengthened the state's supervision on trademark registration. Internet hot words may not be rejected as trademarks. Internet hot words are random, but the trademark applied for registration must pass the test of legality, distinctiveness and priority. Internet hot words are * * * resources in hot fields, and the attention and strictness of the examination will be increased in the process of trademark examination. With a large number of online hot words applying for registered trademarks, China National Intellectual Property Administration is also right? Malicious registration behavior? This regulation will severely crack down on a large number of malicious cybersquatting, disrupting the market economic order and trademark management, and clarify and expand the scope of the prohibition clause.