Sanlu history
The brand "Sanlu" contains profound implications: competing for the deer in the Central Plains, occupying the whole country as the second deer, and going international as Sanlu. After 5 years of rolling development, Sanlu Group has become a large enterprise group integrating dairy farming, dairy processing and scientific research and development, and has become the first camp enterprise in the domestic dairy industry.
1. Starting from a dairy cooperative, laying the foundation for development
The predecessor of Sanlu Group was a "Happy Dairy Production Cooperative" established on February 16, 1956 and organized by 18 farmers with 45 members. In 196, the cooperative had a dairy farm and a dairy sheep farm. After several renaming, it became the largest dairy farm in Shijiazhuang. During this period, the production and operation of enterprises are still agricultural production, and almost all products are fresh milk. In 1964, the dairy farm successfully developed "New Shijiazhuang" full-fat sweet milk powder, and the main economic indicators reached the ministerial standard, filling in the blank of Shijiazhuang dairy industry.
after p>1968, enterprises have undergone qualitative changes. First, a complete management system has been established in dairy farming, and the processing of milk powder has been basically mastered from process equipment to operation technology; Second, the dairy farm introduced a group of college students and technicians including Tian Wenhua, forming a backbone team, and the talent base of the enterprise was accumulated; Third, many years of cow management have completed the original capital accumulation and have the material basis for renewal and transformation. In 1973, through technical research, a complete powder spraying production line was successfully developed, which doubled the production of milk powder, significantly improved the quality of milk powder and enabled the enterprise to develop further. In the same year, the dairy farm was renamed as "Shijiazhuang Milk Factory". In 1974, a new product, malted milk essence, which had made high profits for the enterprise, was successfully developed. The enterprise has realized the transformation from feeding industry to dairy processing industry.
Second, take the road of industrialized operation and achieve the first leap
After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, Shijiazhuang Milk Factory seized the development opportunity and intensified the development of research and development. In 198, the products of fortified malt extract and granular malt extract were sold well in more than 2 provinces and cities in China, and Sanlu became a brand of national concern. In June, 1983, the former Ministry of Light Industry held a professional conference on breast-fed milk powder, and the milk factory strived hard to become one of the pilot enterprises of breast-fed milk powder. In November of the same year, the experiment was successful and qualified products were produced, and the enterprise was listed as the designated production enterprise of breast-fed milk powder by the former Ministry of Light Industry. Breast milk powder soon became the pillar product of Sanlu, and its successful trial-production laid the foundation for the development of Sanlu.
from p>198 to 1985, the enterprise developed in an all-round way for six years. The economic indicators and investment in fixed assets of the enterprise have doubled, and the enterprise has begun to take on a modern scale, initially forming a comprehensive one-stop production from dairy farming to dairy processing. In 1984, the milk factory was approved to be renamed as "Shijiazhuang Dairy Company".
With the gradual maturity of infant milk powder market and the continuous improvement of product structure, Sanlu products are in short supply. In order to solve the milk source problem that restricts the development of enterprises, Shijiazhuang Jizhong Dairy Joint Corporation, a horizontal economic joint organization led by Shijiazhuang Dairy Company, was established in 1986, and gradually took the first step of "cows go to the countryside and milk goes to the city". The feeding management model of "cows+farmers" initiated by Sanlu became one of china dairy.
Third, implement capital operation to achieve the second leap
In p>1993, the production and sales volume of Sanlu milk powder jumped to the first place in the country, but in the face of the market situation of short supply, the production capacity of the enterprise once again reached the limit. Therefore, the core management of Sanlu boldly innovated again, taking the brand as the banner and assets as the link to implement capital operation and change to the direction of collectivization. Since 1993, a number of enterprises with difficulties in operation and lack of scale have been United, which has helped them get out of the predicament and expanded their production scale. In 1995, Sanlu took the lead in setting up an enterprise group in the same industry. In April of the same year, Sanlu broadcasted an advertisement in the prime time of CCTV Channel 1, which created a precedent for China dairy enterprises to advertise on CCTV. Therefore, the slogan "Sanlu milk powder will accompany you all your life" was deeply rooted in the hearts of the people. In 1996, Shijiazhuang Sanlu Group Co., Ltd. was formally established, and the joint-stock company formed a perfect corporate governance structure in accordance with the requirements of the Company Law. In 1999, Shijiazhuang Sanlu Dairy Co., Ltd., the first full-time producer of liquid milk, was established, which marked that Sanlu began to formally enter the domestic liquid milk market. In 22, Henan Sanlu Huaniu Dairy Co., Ltd. was established, which marked that Sanlu Group's brand strategy had taken another successful step of "advancing into the Central Plains and radiating the whole country".
careful capital operation has achieved steady low-cost expansion. Sanlu Group has more than 3 enterprises in Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guangdong, Anhui and other provinces and cities, and has become a leading enterprise in China's dairy enterprises with complete products, many sub-varieties and sub-series, including dry dairy products, cereal foods, liquid milk, yogurt and milk drinks. Since the Seventh Five-Year Plan, the main economic indicators of Sanlu have increased annually.
IV. Further promotion through strong alliance
Under the tide of global economic integration, it is inevitable for domestic dairy enterprises to go abroad and participate in international competition. After long-term negotiations, Sanlu Group and Fonterra Group, an internationally renowned dairy manufacturer, signed a joint venture agreement on December 1, 25. Fonterra Group invested 864 million yuan and subscribed for 43% of Sanlu's shares. In 26,
for half a century, Sanlu has persisted in continuous innovation and honest management, realized the leap-forward development of the enterprise, and wrote a colorful chapter of china dairy. The development goals of Sanlu Group during the 11th Five-Year Plan period are: by 21, ensure that the production and sales of formula milk powder, functional food and yogurt are the first in the country, while liquid milk and milk beverage remain the top three, comprehensively enhance the production scale, economic benefits and comprehensive strength of the enterprise, make Sanlu bigger and stronger, go abroad and connect with the international market.