The application for a Chinese time-honored brand with the qualification of "Chinese time-honored brand" shall be reported to the local municipal commerce department, which shall be examined and confirmed by the provincial commerce department. Procedures include: application, submission of materials, investigation and appraisal, appraisal and evaluation, publicity, decision-making, review, registration and filing, and issuance of certificates. Article 7 The application for registration and use of trademarks shall follow the principle of good faith. A trademark user shall be responsible for the quality of the goods in which he uses the trademark. The administrative departments for industry and commerce at all levels shall stop cheating consumers through trademark management.