Because Lu Shampoo is a joint venture between China, Straight Korea and South Korea, it is made in China.

Lyu is a cosmetics industry trademark applied for registration by Amorepacific Group Co., Ltd. on June 24, 2008; Park Shin Hye was invited as the "Lyu" brand spokesperson. In 2018, Yang Zi was announced as the brand’s new spokesperson.

Brand Profile

Lyu, a high-end Korean herbal hair care brand, pronounced Ryo in South Korea, was founded in 2008. It ranks first among all Korean hair care brands in terms of sales and is well received by many Consumer recognition and admiration. Lu Ryo means the beautiful rhythm flowing in balance within the body.

Selecting ginseng essence and Korean natural local raw materials, inheriting the "Korean medicine" concept, and integrating it with Amorepacific's unique modern science and technology to achieve the best balance of the scalp, give vitality to the hair roots, and create a Rich and shiny hair, conveying high-end luxury brand value.

Brand Origin

In the Joseon Dynasty, aristocratic women pursued elegant makeup. With a face as clear as water and glossy black hair, she is a dignified and elegant aristocratic woman. Ordinary women who don't have the means to wear makeup don't forget to use hair oil to decorate their hair, which has a light fragrance and long-lasting luster. As raw materials for hair oil, camellia, castor, and ghee seeds were widely used at that time.