When it comes to soft furnishings at home, there are actually many brands in China that are developing in full swing; China’s home textile industry is still on the rise. In addition to a few well-known home textile brands, other home textile brands is also on the rise. There are still relatively powerful home textile brands in China that are excellent in terms of reputation, design, price, production, etc. Everyone can consider the soft furnishings at home appropriately. Here are some leading domestic home textile brands:

Luolai

Brand introduction:

Shanghai Luolai Home Furnishings Textile Co., Ltd. is an enterprise specializing in home textiles, integrating R&D, design, production and sales. It is the first home textile enterprise in China to set foot in the home textile industry and form its own unique style.

Founded in 1992, Luolai Home Textiles is committed to creating a comfortable, healthy and beautiful home life, advocating exquisite and intellectual home concepts, serving China's new middle-class families, and meeting people's personalized customization of soft decoration integration demand to bring a more quality life experience.

Brand style:

Luolai inherits history and artistic ingenuity, creates classics in eternal quality, and treats every detail of its products like works of art with its obsession with aesthetic tradition. Polished to show the magnificence carved by time, use color to awaken the wonder of the senses and the joy of the soul, blooming the beauty of classic art and life.

Product positioning:

The design style is mainly European, fully embodying the brand image of European romance and elegance.

Mengjie brand introduction:

Hunan Mengjie Home Textile Co., Ltd. was founded in 1956. It adheres to the core concepts while adhering to the corporate culture of character and fraternity. Its comprehensive strength and sustainable development capabilities rank among the best in China's home textile industry, providing a new interpretation of high-quality home life.

Brand style:

In an era when home textile products are becoming more fashionable, healthy and functional, Mengjie is making every effort to improve its design and R&D capabilities while vigorously introducing German, The world's first-class full range of deep processing technology equipment such as Switzerland fully embodies the design concept of Mengjie products. The technical equipment, process flow and manufacturing capabilities have been further consolidated, quickly forming manufacturing process barriers and high added value products, gradually becoming an industry benchmark.

Product positioning:

The unique design language of Mengjie's products conveys a concept of loving home life. Adhering to the user-centered approach, taking "love, refinement, beauty and health as the standards, we are committed to developing high-tech products.

Fuanna brand introduction:

Shenzhen Fuanna Household Products Co., Ltd. , established in August 1994, is a comprehensive leading home textile enterprise integrating R&D, design, production and sales. Its products now cover multiple series such as home bedding, accessories, and household products, serving thousands of consumers. It has led a unique artistic home lifestyle.

Every year, it launches more than 200 new flower styles and more than 600 new products. It has 1 invention patent, 10 utility model patents, and 1,050 art copyrights. , 3 computer software copyrights, and is one of the companies with the most independent intellectual property rights in the same industry in China

Brand style:

Every Fuanna home textile product is made by a professional. Carefully designed by famous designers, the perfect combination of exquisite craftsmanship and new styles makes each model unique and can meet the unique personality requirements of the public. With the business philosophy of "creating a beautiful sleep life and building a century-old home brand, it has nobility, elegance, and style." The romantic "Fuanna", the exquisite, warm and fashionable "Xinerle" and the noble and luxurious top brand. Luxurious and elegant, it is endowed with fashion, taste and artistic style.

Product positioning:

Create a high-end brand of domestic bedding products, reflecting a luxurious and elegant style. The craftsmanship is exquisite, the fabrics are high-end, the styles are unique, the embroidery is exquisite, and the fabric pairs are all made of whole fabrics, without patchwork fabrics.

Mercury brand introduction:

Shanghai Mercury Home Textiles Co., Ltd. is one of the first large-scale home textile enterprises in China to get involved in home textiles and form a dominant brand. A specialized, multi-brand enterprise focusing on the home textile industry, the company's production, sales scale and comprehensive strength are at the forefront of the industry.

The company attaches great importance to technological innovation and is committed to the research and development of high-performance, green and environmentally friendly home textile products with degradable fiber as the main material.

The product field has gradually extended from the original quilt core to suites, pillow cores, mattresses, blankets, towels and other fields, and enjoys a high reputation in the industry.

Brand style:

Mercury Home Textiles always adheres to quality first, and enjoys a happy and healthy lifestyle as the core appeal of the brand. The products are friendly, modern, fashionable and warm. Home is not only a warm station where one's true feelings can be expressed, but also a peaceful haven for the body to rest. Falling in love with bed, falling in love with the warm and comfortable experience; falling in love with home, falling in love with that feeling of happiness and contentment. Mercury Home Textiles takes this opportunity to appeal to more families to learn how to live. Love life and deeply understand the healthy and happy life concept advocated by Mercury brand.

Product positioning:

Mid-to-high-end bedding, highlighting the tasteful style, pursuing the warmth and friendliness of home, and the applicable functions of the product. Friendly, practical, modern and warm.

Duohai brand introduction:

Hunan Duohai Home Textile Co., Ltd. has been committed to the R&D and design of home textile products, mainly kit products and core products, since its establishment. Outsourcing production, brand promotion, channel construction and sales, etc., it has industry-leading independent research and development and design capabilities, strict supplier selection mechanism, complete production control system, strong channel expansion capabilities and a sound sales service system.

We have been striving to create the concept of "fashionable home textiles, focusing on product design style, highlighting fashionable and trendy brand connotations through themes, colors, patterns, etc., and always insisting on the development and improvement of product functionality, through Various technical means have effectively improved the antibacterial, anti-mildew and health care functions of the product, and have strong brand stickiness for market segments that pursue simplicity, fashion and individuality.

Brand style:

In the home furnishing industry, Duohui is synonymous with modernity and fashion; as a leader in bedding and home furnishing fashion, Duohui's designs closely follow the pulse of the times and are full of unique and unique charm. Leading the fashion trend, positioning it as a new concept of practical, high-quality, simple and vivid modern home furnishings.

Product positioning:

Fashion is the product feature, and the product price is popular! , ensuring that the patterns are fashionable and unique, the colors are realistic and three-dimensional, and the colors are bright and lasting!

I believe that everyone is familiar with these five major domestic home furnishing brands, and you might as well go shopping in their stores on the streets. Try the feel of home textile fabrics, and then check online. The prices will definitely be cheaper than in physical stores.

As a home textile store owner, my understanding of the brand is this:

Brand means:

1. Excellent quality, meeting the quality requirements of big brands

2. After-sales service, if there is a problem, there is a place to find someone.

Based on the above points, most people are willing to pay for the value given by the brand. In other words, as long as the above is met, even if the price is slightly more expensive than non-branded products, most people are willing to pay.

A brand expert David Acker once said: They want to belong to something. , and if religion cannot fill this role, then something more materialistic will take its place. This sentence points out the main psychological reason why people like to buy brand-name goods.

Back to this. The question is, which brand of home textiles is better?

There are so many brands of home textiles, and even the brands that are popular in first-tier cities are different from those in second-tier and third-tier cities. You may not necessarily be willing to pay for it; if it is popular in the second or third tier, you may think it is low in the first tier. Therefore, I think people who pursue brands are really obsessed with it.

What I am happy about is that there are more and more people around me. People tend to look at the essence through phenomena, or some people simply don’t look at the brand. As long as the price is right and the quality is decent, they just start from their own needs and adapt to the situation. Change.

Let me tell you quietly, in this era of clear division of labor, many brands are commissioned to produce. Just see and touch, and learn more about it when you meet a good seller. Have fun. After all, the water is still deep.

It’s hard to say which home textile brand is better. It depends on personal preference. Nowadays, home textile bedding products are getting more and more attention from people. Many families prepare multiple types of bedding products. However, in the domestic market, brands Today, in a world where copycats are rampant, there are many home textile brands on the market with varying quality. This invisibly increases the difficulty for consumers to purchase bedding products, making it impossible for consumers to judge which bedding product is good.

Let’s take a look at the home textile and bedding brands with the best reputation!

Luolai Home Textiles

Shanghai Luolai

Home Textiles

Co., Ltd., top ten brands of bedding, top ten brands of home textiles, silk quilts Top ten brands, China's 500 most valuable brands, the best customer satisfaction brand in the country, well-known brands in the industry, highly influential enterprises, and the most potential home textile enterprises in China.

Mercury Home Textiles

Shanghai Mercury

Home Textiles

Co., Ltd., home textiles - top ten brands of bedding, wool quilts - silk Recognized as one of the top ten brands, the company adopts a franchise marketing model with chain stores as the main sales method. Its marketing outlets are spread across all provinces and cities across the country. It currently has more than 2,000 specialty stores and shopping mall counters across the country.

Boyang Home Textiles

Being the first to propose the concept of "home textiles" in China, and establishing a large-scale apparel group with many well-known independent brands, it was awarded the title of

Zhejiang

Provincial famous trademarks, provincial famous trade names, Chinese famous brand products, etc.

Mengjie Home Textiles

has always practiced high standards of quality control, with exquisite craftsmanship, excellent quality and The unique design creates the most comfortable home experience in China for the majority of users, and creates six major brands: "Mengjie," "Mengjie," "Mengjie Baby," "Mengjie Mattress," and "Mi" Plain Aesthetics, with rich product styles and Unique

Brand positioning

is unique in the market

Baoman Home Textiles

is committed to achieving forward-looking fashion. A well-known enterprise in bedroom supplies. Its products are divided into luxury suites, European suites, and single-piece combination series, with a total of 13 series and more than 400 varieties. In just two years, it has established franchises in more than 90 large and medium-sized cities across the country. At the same time, the products are exported to the United States, Japan, the Middle East, Taiwan and other developed countries and regions in the world.

Vosges Home Textiles

Vosges Group Co., Ltd. is one of the top ten brands of home textiles. Big towel brand, top ten bedding brands, China's famous trademark, Shandong famous brand, China's famous export brand, leading brand product market share, Shandong Province high-tech enterprise, top 500 national private enterprises, Shenzhen Stock Exchange listed company, set< /p>

Home textiles

A diversified enterprise group integrating traditional industries such as home textiles and photovoltaic cells with high-tech industries

Kaisheng Home Textiles

Kaisheng Home Textile Co., Ltd., top ten brands of home textiles, top ten brands of wool quilts, well-known trademarks in China, extremely influential brands in the industry,

Top 500 Chinese Brands

China Home Textiles< /p>

One of the fastest-growing brands in the industry, a professional home textile enterprise with strong comprehensive strength has now formed a network covering 29 provinces and cities across the country, with more than 800 specialty stores and stores in more than 300 large and medium-sized cities across the country. The huge sales network of counters is expanding rapidly, bringing healthy sleep to thousands of households

Sakura Home Textiles

You can try Nanjiren Home Textiles

The price is beautiful and the quality is good.

As an old brand of autumn clothes and trousers, Nanjiren is quite experienced in making close-fitting products.

The quality is good and the price is beautiful. The price-performance ratio can be said to be very high.

Brands can empower products, but now many brands have OEM services. I think I still look at product quality.

Brother. You can try our company's products, which are directly produced by our own manufacturers. They are suitable for both men and women, old and young, in spring, summer, autumn and winter. Our company used to specialize in high-end hotel supplies, but in the past few years we have started to produce ordinary products for civilian use.

In Fujian, “Jialisi Home Textiles ranks first in sales volume