The details are as follows:

According to the "Tmall Entry Standards"

Article 3: Merchants must truthfully provide materials and information.

(1) Please be sure to ensure the authenticity of the relevant qualifications and information you provide during your application for settlement and subsequent operations (if the relevant qualifications you provide (including but not limited to trademark registration certificate, authorization letter) are Provided by a third party, please be sure to verify the authenticity and validity of the document first). Once the qualifications or information are found to be false, your company will be included in the list of non-honest customers, and Tmall will no longer cooperate with you;

(2) Merchants should truthfully provide the entities operating their stores and related information, including but not limited to agency operators, actual store operating entities and other information;

(3) Tmall About Merchants If there are relevant regulations for information and data changes, such regulations shall prevail. However, if the merchant changes the information listed in paragraph 2, it shall notify Tmall in writing fifteen days in advance

Article 4? Flagship store refers to its own brand Or a brand provided by the trademark owner with exclusive authorization can enter the store opened on Tmall.

Flagship stores are divided into the following types:

1. Flagship stores operating one brand;

2. Operating multiple brands and each brand belongs to the same entity The controller’s flagship store;

3. A flagship store opened under a service trademark and operating multiple brands (hereinafter referred to as the “store-type flagship store”).

Article 5: Specialty stores refer to stores opened on Tmall with brands that are generally authorized by the trademark owner.

(1) Specialty stores are divided into the following types:

1. Specialty stores operating one brand;

2. Operating multiple brands and each brand Stores owned by the same actual controller.

(2) The authorization document issued by the trademark owner shall not have geographical restrictions (except for certain categories), and the authorization period shall not be less than six months.

Article 6: Specialized stores refer to stores operating two or more brands under the same Tmall business category.

Extended information

According to the "Tmall Settlement Standards"

Article 11? Tmall does not currently accept applications from individual industrial and commercial households, nor does it accept Application for settlement by non-Mainland Chinese enterprises.

Article 12? Tmall temporarily does not accept applications from brands that have not obtained a trademark registration certificate or trademark acceptance notice (except for imported goods in some categories), nor does it accept purely graphic trademarks. Apply.

Article 13: Brand Restrictions:

(1) Relations with Alibaba Group Holdings Co., Ltd. and its subsidiaries and affiliates (hereinafter collectively referred to as "Alibaba") The brands, businesses, etc. are the same or similar;

(2) Brands ending with "网" or "网品";

(3) Including industry names, common names, well-known persons Or a brand with a place name;

(4) A brand that is the same as or similar to a well-known brand.

(5) Contains other brands that are not suitable for entry.

Tmall-Tmall entry criteria