Logo design is a unique and professional field, which aims to convey the brand concept through pure lines, colors and forms. Let's share some ideas and steps about how to design LOGO.
1. Determine brand positioning and target audience.
Before designing LOGO, we must first understand the concept and vision of the brand. If you want a successful LOGO, you need to reflect the brand recognition and express its uniqueness. Designers should ask themselves the question: Who is the brand for? What is their scope of action? Defining important elements such as brand recognition, brand style and brand platform is helpful to guide the direction of logo design.
2. Collect inspiration and draft the design.
It is very important to find the source of inspiration and visual creativity. Before starting the design, make some simple sketches or sketches, and try to transform the brand concept into some visual patterns. Get inspiration from the original LOGO design concept, or get relevant design information from other brands of the same type to help design more innovative, unique, attractive and appropriate logos.
3. Choose a font and color scheme
Design and improve the font and color scheme of the logo according to the work done in the sketch. Choose colors carefully to determine whether there is a positioning consistent with the brand concept. In addition, the more commonly used simple styles mostly use pure tones or black, white and gray tones, and the color blocks are independent, clear, balanced and harmonious.
4. Complete the draft design
Revise the draft again and fine-tune the details to ensure that the design can best express the image and spirit of the brand. After the audit, understand the specifications and requirements of LOGO, make a compressed icon with organizational structure characteristics and close arrangement, and check whether the reminding degree of its target is appropriate. Considering that LOGO will be exhibited in different media channels, it is necessary to ensure clear image quality.
Evaluation and testing
After completing the design phase, evaluate and test the concept. Try previewing the idea in 2D or 3D, or testing it in different environments (for example, up to screen size or down to business card size) to ensure that it meets the requirements and expectations of the target market.
6. Grant copyright license
The last step is to authorize the copyright of LOGO to customers and prepare high-quality file formats and different versions for different occasions. Make sure to provide formats such as transparent background, black and white icons and high-definition quality to use the logo on different media.
In short, it takes time and patience to design LOGO, and it needs to go deep into the brand and its customer base step by step. _design making a good LOGO can provide a pleasant and representative visual display for the target market and win the trust of customers. _
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.