Jiaoyun’s “Love-filled Journey” was awarded a well-known trademark

——“15 years of sharpening the sword” broke the “zero record” of service brands in China’s transportation industry

In 15 years, a newborn baby can grow into a energetic and sunny boy; in 15 years, a young seedling can turn into a towering tree with strong joints; in 15 years, a tottering step can step out on a glorious road extending in all directions... Qingdao Transportation Group " The "Loveful Journey" service brand has taken 15 years to reach the top podium of Chinese brands and has become the only well-known Chinese trademark in the transportation industry. This honor is hard-won. This honor is engraved with time and history. This honor demonstrates the philosophy of "accumulating small streams to build a river". Behind this honor shines the figures of many unknown heroes. This is measured by the wheels of thousands of passenger cars over the past 15 years. It is formed by the praise and word-of-mouth of passengers from all over the world. It is condensed by thousands of warm words of the passenger service staff at the station.

A few days ago, in the latest batch of well-known trademark applications approved by the State Administration for Industry and Commerce, five trademarks and brands including Qingdao Transportation Group's "Love Full of Journey" were listed. At the same time, "Love Full Journey" also created a "national record" and has become the only well-known Chinese trademark in China's transportation industry.

A journey full of honor and passion has become Qingdao’s “Golden Flower”

Currently, Qingdao has 6 “China Well-known Trademarks”, among which Haier, Hisense, Tsingtao Beer, Double Star and Aucma are well-known trademarks The "Five Golden Flowers" in. The addition of new teams such as "Qingmanlu" from the Transportation Group has once again expanded Qingdao's "Golden Flower" lineup.

We learned from the Shandong Provincial Administration for Industry and Commerce that 40 trademarks in Shandong Province were recognized as well-known trademarks in China this time, which is the most recognized trademarks in history. Among them, Shandong Province's "well-known trademarks" in the service industry finally achieved zero breakthroughs. Qingdao Transportation Group's "Qingmanlu" trademark was recognized as a well-known trademark in the transportation service category, winning honors for Shandong with its strength and reputation.

Award-winning 15 years of warm service conquered the judges

It is understood that the "Emotional Journey" was first proposed in 1995 and was used at the Qingdao Long-distance Bus Station under the Transportation Group. Officially registered in 1999, it is the first registered service trademark in the national road transportation industry. "Qingmanjourney" has also been rated as a national user satisfaction service, a famous trademark in Shandong Province, a famous service brand in Shandong Province, and the first place in the transportation category of the 2006 China Brand Annual Award.

Individuals from the industrial and commercial departments said that the following factors were taken into consideration in the selection of well-known trademarks: the public's awareness of the trademark, the duration of use of the trademark, the publicity time and geographical scope of the trademark, etc. "Qingmanjourney" has a history of nearly 15 years. At the same time, the warm service she provides has formed a good reputation among passengers in Qingdao, Shandong and even the whole country. This is the fundamental reason why she broke the traffic industry record and conquered the judges.

Interpretation of "A Journey Full of Love"

"Love" is the core. Employees are deeply affectionate towards the company, full of family affection for customers, and true love for society;

" "Full" is the standard, and employee and customer satisfaction are used as the evaluation criteria to improve employees' loyalty to their positions and customers' trust in the company;

"Journey" is the process, achieving all-round and whole-process provide high-quality services and realize the life value of employees and the company's responsibility to serve society in the process of dedication. Warm Bus Starts from the Heart

——Transportation Group’s Road to Creating the “Warm Bus” Brand

Since the beginning of summer this year, on many bus routes in the island city, the “Warm Bus” brand has been familiar to the public. Warm Bus appeared with a brand new appearance and started a new journey. This is a new trend after Jiaoyun Group has made structural adjustments to its bus resources in order to further optimize resource allocation and accelerate the development of the group's urban bus business towards intensification, scale and branding. At the same time, it also shows that Jiaoyun Group Wenxin Bus Co., Ltd. Thus was born. As the operating entity of Jiaoyun Group's urban bus business, Wenxin Bus Company combines Jiaoyun First Bus Branch, Second Transport Bus Branch, Jiaonan Bus Company, tourism distribution center tourist vehicles and other urban bus resources into one, and has a positive impact on the group system. 25 urban bus lines and nearly 500 vehicles in the city are under unified management. Its establishment is a new measure in the strategic development layout of Jiaoyun Group and a new breakthrough in the brand culture construction of Jiaoyun Group.

The widely praised "Wenxin Bus"

The "Wenxin Bus" brand originated from the No. 31 bus line operated and managed by First Transport Company, a subsidiary of Transportation Group.

In 2000, our city held open bidding for 6 bus lines for the first time. The companies affiliated to the Transportation Group won 5 of the lines in one fell swoop with the huge influence of the "Love Full Journey" service brand. Among them, Bus Line 31 is positioned as a "warm" service, has carefully designed and operated a brand management plan, and successfully applied for the "Warm Bus" service trademark with the State Administration for Industry and Commerce, becoming the first registered service trademark in China's urban public transportation industry. .

"Warm Bus" adheres to the service concept of "doing better than passengers' needs", constantly innovates service management, and creates a "warm" characteristic service system. Its more than 20 bus services are convenient and beneficial to the people. The project and four utility model and invention patent service facilities have repeatedly ranked first in the country, fully demonstrating the "Warm Bus" awareness of innovation and winning praise and praise from superior leaders, the general public and many media.

"Warm Bus" has been rated as an outstanding case in Qingdao's spiritual civilization construction, a famous service brand in Shandong Province, and a famous trademark in Shandong Province. It has been rated as "National User Satisfaction Service" by the China Quality Management Association and has become the city's A warm and beautiful city card. At present, "Warm Bus" has an expanding coverage of urban bus operations. "Warm Bus" has been opened in Qingdao City, Jiaonan City, Chengyang District, Laoshan District, etc.

"Wenxin Bus" strives to become a well-known trademark in China

Since the establishment of Jiaoyun Wenxin Bus Company, it has determined that "Wenxin Bus" will build the first brand of urban public transportation in China and strive to become a well-known trademark. In order to achieve the goal, they combined the island city to create a civilized city and carried out theme activities such as "Creating a civilized city, starting from the heart".

Improve the quality of employees. Training will be conducted in batches for employees of various types of work including management personnel, drivers, and repair personnel of the "Warm Bus" delivery team. Those who pass the exam will be issued a certificate of qualification and hold the certificate to work.

Unify brand standards. The company has established a standardization committee to formulate various work standards, management standards and technical standards, and organize publicity and implementation. Formulate the special services of the warm bus, the cultural service items in the carriages and the on-site management standards of the bus stations and terminals, select the demonstration vehicles and demonstration stations, and promote them throughout the company after passing the acceptance inspection, and carry out the acceptance on a vehicle-by-vehicle and point-by-point basis, so that the delivery of "warm buses" Unified brand image.

Culture enters the carriage. This is the key service item of Jiaoyun Wenxin Bus Company.

The "Warm Bus" will gradually move the essence of Chinese national culture, public welfare promotion of spiritual civilization construction, island city tourist attractions, city creation slogans, Chinese and foreign inspirational quotes, transportation cultural concepts, etc. into the carriage to make it more popular. It has become a mobile window for spreading spiritual civilization.

In addition, management methods such as dynamic assessment and inspection, cultivating and selecting model trees are also implemented.

In order to achieve new goals, they improve "heart" services, create a "welcoming" feeling, and create a "new" starting point. Employees are required to: work happily, starting from the "heart"; provide warm service, starting from the "heart"; improve quality, start from the "faith"; strive for the first class, start from the "new".

Qu Guoqing, the person in charge of Jiaoyun Wenxin Bus Company, said that through solid work, we hope to make the Wenxin Bus brand a well-known trademark in China in about two years. And through "Warm Bus", we strive to create a well-known trademark in China, improve the company's management level and service quality, make "Warm Bus" form a market appeal, and effectively realize brand chain and brand expansion, creating the first brand of urban public transportation in China. "Main" means a leading brand, and the "Qingmanjourney" brand is the leading brand. The whole group must have one brand, and one brand is the main body of Jiaoyun culture;

"Multiple" means multiple characteristics Services, launching personalized characteristic services in different business fields, a variety of characteristic services are the support of the "love-filled journey";

"Group" is a group of brand employees, which are different in various enterprises and units. The workplace introduces model examples of brand employees, who are the basis for a variety of special services.

"A journey full of love"

China's well-known trademark

The first registered service trademark in China's road transportation industry

China Brand Annual Award Transportation Category (NO.1)

Top Ten Quality Brand Culture Awards of China Quality Brand and Corporate Culture Management Forum

Shandong Province Service Brand

Shandong Province Famous Trademark

Top Ten Brand Cultures in Qingdao's Service Industry

Honorary Titles:

Qingdao Transportation Group has won the titles of National Advanced Quality and Efficiency Enterprise, National "Contract-abiding and Credit-worthy" Enterprise, and National AAA It has won prestigious awards such as the first-class reputable enterprise and the National Best Happy Employer Award. It was rated as an advanced unit in national corporate culture construction for its "delivery culture". The "Qingmanjourney" service brand was rated as the national user satisfaction service title and a famous trademark in Shandong Province. , Shandong Provincial Service Brand, the Top Ten Quality Brand Culture Awards of the National Quality Brand and Corporate Culture Management Forum, and the ten major events that moved Qingdao in the past 20 years of reform and opening up. The "Loveful Journey" service brand was rigorously evaluated by the World Brand Laboratory and was rated as the "2006 China Brand Annual Award" in the transportation category (NO.1). Transportation employees Su Xuefen and Sun Baoxin were successively rated as national labor models. Qingdao Transportation Group Company has passed GB\T19001 2000 quality management system certification, GB\T28001 2001 occupational safety and health management system certification and GB\T24001 2004 environmental management system certification, and has established a complete quality management system.

“Society needs transportation, and transportation contributes to society.” Qingdao Transportation Group is willing to serve our customers wholeheartedly with its strong economic strength, advanced transportation methods, multi-functional business network, and all-round high-quality services. Provide satisfactory service.