Methods/Steps

1. The title is the text content that expresses the theme of the advertisement. It should be attractive, attract readers' attention, and guide readers to read the text of the advertisement and view the illustrations of the advertisement. The title should be Use a larger font size and place it in the most eye-catching position of the advertising screen. Pay attention to the needs of the illustrations. This title should be the most important element of the flyer printing design.

Second, the text, the text of the advertisement is the style that explains the content of the advertisement, and is basically a play on the title. The text of the advertisement specifically describes the true facts, so that the readers will be convinced and move towards the advertising icon. The main text of the advertisement is centered, usually arranged on the left and right or above and below the illustration.

3. Advertising slogans. Advertising slogans are phrases that match the title and text to enhance the product image. They should be easy to remember and used repeatedly to make them become article symbols and speech symbols. Advertising slogans must be concise and concise, and should be used in design. It can be placed anywhere on the page. In leaflet printing design, the slogan must be attractive and it is as important as the title.

Fourth, the illustrations, the color version is bright and gorgeous, and the black and white version has rich layers. It can print a variety of photos, patterns and detailed explanatory texts. It has both pictures and texts, tangible and colorful, and has strong artistic appeal and temptation. Highlight the theme and match the title of the ad.

Fifth, logos. There are two categories of logos: product logos and corporate image logos. A logo is the main symbol by which an advertising object identifies a product or enterprise. In advertising design, the logo is not a decoration on the advertising page, but an important component. In the entire advertising layout of the printing design, the logo shape is the simplest and most concise, and its visual effect is the strongest, which can be recognized in an instant. to leave a deep impression on consumers.

Sixth, the company name is generally placed in a secondary position at the bottom of the advertising page, and can also be placed together with the trademark.

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Seven, color, use the expressive power of color to enhance the eye-catching effect of advertising. On the whole, sometimes in order to create a more concentrated, intense and pure advertising image, in order to To enhance consumers' awareness, one or several of the above elements can be exaggerated or emphasized according to specific situations