Nike's villain logo is called "Swoosh" (pronunciation: /swu? /)。 Swoosh is the iconic figure of Nike brand, and it is a simple and recognizable design. Designed by American graphic designer CarolDavidson at 197 1 for Nike, it became the symbol of Nike brand. Swoosh is a shape similar to a checkmark, representing speed, movement and victory, which conforms to the concept of Nike brand. This logo is widely recognized around the world and has become one of the important symbols of Nike brand. According to Nike's official website.