G2 was founded in 1985 (the name comes from the former English name Generation 2 Limited of Zongheng 2, Group), and it has been positioned as a professional clothing chain store in the market, selling fashionable executive clothes for men and women. Basic introduction Chinese name: G2 brand origin:? Generation 2 Limited? Founded in 1985, consumer groups: urban white-collar customers-oriented, brand introduction, business concept, targeting people, historical background, business development, business spirit, brand characteristics, trademark competition, customer-oriented-exceed customers' expectations and provide them with practical needs. Pursuit of breakthrough-whenever and wherever, we are committed to exploring new ideas and pursuing more effective methods and better products. Attitude towards life-take a positive attitude to meet challenges and seek pleasure from work. People-oriented-we must build trust with each other and share the same care, respect and information. Professional enthusiasm-the love for the fashion retail industry is our continuous upward motivation. Effectiveness culture-strive to cultivate a results-oriented culture. Practice-provide appropriate training, appropriate rights, and appropriate follow-up, all of which are indispensable, so that the work can be completed effectively. Design research and development-the fashion style of young business people in this season is skillfully integrated with brand DNA, which is not blindly followed and stylish. Fabric-the intelligent warm, soft and skin-friendly, dry and sweat-wicking, waterproof and wrinkle-resistant fabric is integrated into the product line. High-quality version-design business casual clothes that fit the Asian body shape; In 216, the midsummer gradually faded, and the autumn wind started. In the autumn of G2, men's wear took the lead in igniting the trend color. A brand-new embodiment of breaking through the cocoon from the traditional suit. By conveying amazing new ideas, G2 will set off a fierce autumn suit revolution. Brand profile has become the leader of fashion industry. The retail stores and products of g2 Compass are constantly innovating, and they have gained consistent good reputation in the market. The group will continue in this direction, including recruiting local and foreign experts, and properly integrating the trend of innovation into popular goods. In addition, through the commodity information framework, the Group will closely follow and grasp the needs of customers in different regions or stores, so as to supply specially designed goods to meet the needs of different customers. Business Concept Urban people are vivid in the metropolis at a compact pace every day, seeking surprises and freshness in life between work and rest, not drifting with the tide, and wishing to become a cosmopolitan yuppie. For the crowd, the transition of G2 men's wear from a neutral age group to a simple and casual age group has the distinctive characteristics of neutral convergence, which is suitable for all fashionable men in the city who love to dress up and know how to dress up, so that G2 can bloom with them. Historical Background In the following year, the Group opened another brand U2 (or LAB in some countries) to provide high-quality and value-added fashion clothes for men and women, which is recognized as a leading casual clothing store in the industry. The third brand, UWoman, is dominated by excellent design concepts, providing tasteful urban casual clothes for new women today. Business development transnational business development

Most overseas markets operate in the form of special distribution. With overseas investors' local investment experience and market knowledge, the market penetration of 2 can be accelerated. The store design, decoration and advertising promotion of all overseas branches must conform to the Group's guidelines, so as to establish a consistent business image and operation concept in every corner of the world, which will benefit both the Group and the special distributors. Business spirit provides popular and fashionable goods at super-value price to achieve the leading position in clothing sales industry. Through the talent and team spirit of employees, we want to make customers experience the supreme shopping pleasure. The purpose of the Group's customer service is not only to meet customers' needs, but more importantly, to exceed customers' expectations. The company believes that every satisfied customer is absolutely important to the business. Brand characteristics provide customers with the most thoughtful and comprehensive service, which is always the most important part of Zongheng 2 Group. Therefore, in order to strengthen staff training and development, the Group allocated huge funds to provide diversified training courses for more than 1, employees, including: customer service, product knowledge, sales skills, product display and foreign language training. Trademarks compete for Hong Kong's famous clothing brand "G2", which is elegant and fashionable, and is loved by many white-collar workers in mainland China. However, a few days ago, the "G2" trademark was infringed, and Zhao, a self-employed person in Hangzhou who owns the "G 2" trademark, claimed 2 million yuan from the relevant company. The Hangzhou Intermediate People's Court ruled that Zhao won the case in the first instance, and found that the use of the "G2" trademark logo on socks, scarves, ties and belts produced and sold by Hong Kong Zongheng 2, Co., Ltd. (hereinafter referred to as Zongheng Company) constituted infringement of the "G 2" registered trademark, and awarded a huge compensation of 2 million yuan. G2 women's dress