On April 7th, 1939, Brewing Magazine published an analysis report on wine, and published the comparison of analysis indexes between Changyu Cabernet Sauvignon and European countries' wines, which was the first time in the history of China that "Cabernet Sauvignon" challenged international famous wines.
since p>1959, with the strong support of the state, the production of cabernet sauvignon has been continuously developed. The trademark "cabernet sauvignon" designed at that time was registered with the then Central State Administration Bureau, which also gave a reply.
In p>198, according to the new product development plan submitted by Changyu Company, Yantai Municipal Science and Technology Commission approved the formal project to develop the new technology of dry red wine. On the basis of the original Cabernet Sauvignon, Ms. Chen Puxian, a famous wine expert in China and former chief engineer of Changyu, developed a new technology and improved the formula, which significantly improved the stability of Cabernet Sauvignon and ended the history that high-end wines in China lacked core technology for many years.
In p>1982, the new Changyu Cabernet Sauvignon was born after the improved technology. The sensory indexes and physical and chemical indexes of Changyu Cabernet dry red wine have reached international standards, and its quality can be compared with the world famous brands of similar products.
in the autumn of p>1983, at the invitation of the Ministry of Light Industry, Mr. Amanlin, a professor from American Wine Institute, tasted Changyu Cabernet dry red wine and praised Changyu Cabernet dry red wine for being fully qualified as an international top-grade wine.
In p>1987, Changyu Cabernet dry red wine won the gold medal in the 25th World Quality Product Selection Conference in Brussels, Belgium. In the evaluation of similar products in the country, Changyu Jiebaina Dry Red has always been the first brand.
In p>1999, the State Council Press Office and UNESCO jointly organized the Paris? 6? At the China Culture Week, Changyu Cabernet was designated as the only special wine for the banquet, and was recognized as "the famous brand of high-quality wine in China" after comprehensive evaluation by the expert committee of China Food Industry Association.
At the opening celebration dinner of the 1999 Fortune Forum held in Shanghai in 1999, Changyu Cabernet was designated as the only special wine for the banquet. All-powerful CEOs of the top 5 companies have tasted genuine China products-Changyu's "Cabernet Sauvignon" dry red wine.
On April 13th, 22, Changyu's trademark "Jiebaina" was successfully registered, and the registration certificate was officially issued.
in p>25, Changyu Cabernet Sauvignon won the SAWA "Best Wine in Asia" award.
from 25 to 27, it became the only designated wine in Boao Forum for Asia for three consecutive years. Mr. Bill Gates praised Changyu Cabernet Sauvignon!
In p>26, Changyu Cabernet Sauvignon created five firsts in Europe:
It entered more than 3, supermarkets in Europe, such as PLUS,
It entered European wine stores for the first time, including KARSTADT and monomer stores in different cities
It entered European mail-order systems for the first time, such as HAWESKO mail-order enterprises with 1 million families
It entered European restaurants for the first time. Especially five-star hotels such as FOUR SEASONS, LOUIS, C and Jacob
entered Lufthansa's first class for the first time
In p>28, Changyu Cabernet Sauvignon was selected as one of the top 3 global wine brands.
Answer: 21-2-1 17:43 *** comments ... Revise the answer ┆ Comment ┆ Report
Ming Mimi
[ Saint] 1. Overview of Cabernet Sauvignon
"Cabernet Sauvignon" is a high-end brand of China wine, which is also owned by Zhang Yu. In 1931, Changyu brewed a brand-new wine with her own grape variety-Shelongzhu grape as the main brewing material. Mr. Xu Wangzhi, then the general manager of Changyu, was inspired by the business philosophy of "integrating Chinese and Western cultures" and "bringing all rivers into the sea" advocated by Changyu founder Zhang Bishi, and named it "Jiebaina".
from the very beginning, Zhang yuren was determined to make "cabernet dry red" an internationally renowned brand against "western". Zhang Yu once published an analysis report on wine in Brewing Magazine published on April 7th, 1939, and boldly announced the comparison of analysis indexes between Zhang Yu's Cabernet Sauvignon and European countries' wines, thus opening the curtain of "Cabernet Sauvignon" challenging international famous wines for the first time in the history of China.
in p>1987, at the 25th Brussels World Quality Product Selection Conference, Changyu's "Jiebaina" dry red won the gold medal. In 1988, Changyu "Jiebaina" was awarded the title of "Shandong Quality Product". In 21, Changyu Cabernet was awarded the title of "China Famous Brand of Quality Wine" by China Food Industry Association.
Since 25, Changyu Cabernet Sauvignon has become the national banquet wine in Diaoyutai State Guesthouse and Great Hall of the People. In 28, Changyu Cabernet Sauvignon was selected as one of the top 3 global wine brands.
2. cabernet was born
In p>1931, a fire broke out in Changyu Company, which burned down more than half of the company and made it impossible to produce. After research, I made a loan to Yantai Sub-branch of Bank of China at that time, in order to solve my urgent need. With the consent of Xu Wangzhi, the then president, Xu became the manager of the company. Xu Wangzhi is a liberal arts student, loves literature and has a deep foundation. Even colleagues in the bank have many people who love literature. Mr. Xu Wangzhi and Changyu employees had been worried about the lack of a name for a high-grade wine originally created by Changyu. At that time, Mr. Xu Wangzhi organized a group of company and bank personnel to study and name it at the international club at a fixed time every week. Finally, after several discussions and screening, they decided to uphold the concept of "integration of Chinese and Western" advocated by Changyu founder Zhang Bishi, and named this high-grade wine "Cabernet Dry Red" with the meaning of "bringing all rivers into the sea".
3. trademark of cabernet sauvignon
on September 15th, 1936, Changyu company applied for a registered trademark for cabernet sauvignon. On June 28th, 1937, with the approval of the Trademark Office of the Ministry of Industry of the Republic of China at that time, Changyu Company officially registered the trademark of "Jiebaina" with the registration certificate number of "No.33477", which is now in the Second Historical Archives of China in Nanjing.
In the article "Analysis of Changyu wine and comparison of wines from other countries" on page 18 of Brewing Magazine (published on April 1st, 28th, Republic of China) in 1939, Changyu Company produced dry red wine with the brand "Cabernet".
since liberation, Zhang Yu has registered his trademark four times.
in p>1959, Changyu's trademark "Jiebaina" applied for registration with the then Central Administration for Industry and Commerce, and was approved for filing. After the promulgation of the new trademark law, Changyu Company applied for registration of the trademark "Jiebaina" to the State Trademark Office twice in 1985 and 1992, but it was only allowed to be filed, but it was not formally registered. Because of Changyu, the trademark applied for at that time contained English letters, which did not conform to the provisions of the Trademark Law at that time.
in may p>21, Changyu group co., ltd. filed an application for registration of the trademark "cabernet" with the trademark office of the state administration for industry and commerce. It was announced after the preliminary examination and approval by the Trademark Office, and the Trademark Office approved the registration in April 22.
Cabernet Sauvignon quality
The selected grapes, exquisite craftsmanship and historical aging have made Changyu Cabernet Sauvignon noble quality.
Changyu Cabernet Sauvignon is used as the main raw material, and the unique typical flavor of Changyu Cabernet Sauvignon is blended by using the unique systematic brewing technology-rich in aroma, with typical aroma of pepper and blackcurrant fruit, especially a typical flavor of "fresh grass cut after rain".
the color of Changyu cabernet dry red comes from the grapes themselves. The unique fermentation technology of grape skin temperature detection makes the fermented wine soak the natural pigment in grape skin and form a beautiful and attractive deep ruby red.
A world-renowned wine tasting expert commented on Changyu Cabernet Sauvignon: "The wine is full-bodied, clear red, with gorgeous refraction, and its hidden compound fruit aroma of strawberry and cherry diffuses with the brewing, with excellent balance of strength and delicacy, and the mature sour taste fills the mouth, which is very sweet and rich. Even if the glass is put down for a few minutes, it still remains fragrant on the teeth and cheeks, and its long-lasting aroma and delicious taste are even more unforgettable.
Cabernet Sauvignon raw materials
As the saying goes, seven points of raw materials, three points of brewing. "Cabernet Sauvignon" products have extremely high requirements for raw materials, and its main grape variety is Cabernet Sauvignon. After decades of cultivation experiments, it has been proved that it has the best cultivation performance in Yantai, which also makes Changyu Cabernet Sauvignon form its own unique regional characteristics and taste. However, in other regions, due to geographical restrictions, the Cabernet Sauvignon grapes produced cannot be made into such a unique product.
at present, Changyu company has the largest cabernet gernischet grape planting base in the world in Yantai, and its output accounts for 8% of the total cabernet gernischet production in Yantai, accounting for 7% of the total national output. However, other counterfeit "Cabernet" products have complicated raw materials and uneven quality. The difference in raw materials is one of the reasons why Changyu Jiebaina is selling well in the market despite being troubled by counterfeit products.
About Cabernet Sauvignon
Like the precious wines in Bordeaux, Changyu Cabernet Sauvignon is a mixed wine, which is made by blending several grape varieties. On the left bank of Bordeaux, Cabernet Sauvignon is the main ingredient, with Merlot, Cabernet Franc, small flavor and more. On the right bank, Merlot is the main ingredient, and Livzon and Cabernet Sauvignon are blended. Changyu Cabernet Sauvignon is mainly composed of dragon balls and Cabernet Sauvignon. Different brands and different years have different blending ratios, which are regarded as core secrets by various wine companies.
Just like piano solo and concerto, there is no difference between single wine and mixed wine, but the latter is complicated in technology, and the talent of winemakers is indispensable, which can better reflect the varied charm of wine.
as early as 1892, Zhang Yu introduced 124 grape varieties from abroad, and after successful grafting, many new varieties were derived, among which the Dragon Ball was one. This new variety was originally created by Changyu, and it is unique in the world. One of the main raw materials in Cabernet Sauvignon is Snake Dragon Ball, which is a valuable wine raw material only planted in Yantai in China. Moreover, it was not until the late 198s that the snake dragon ball was popularized and planted nationwide. In order to construct the core technology of Changyu Cabernet Sauvignon, Changyu Company selected four different types from the variety of Cabernet Sauvignon by modern biotechnology, and determined the characteristic flavor components of Changyu Cabernet Sauvignon by modern analytical techniques such as liquid chromatography, gas chromatography and mass spectrometry.
Changyu Jiebai Cabernet Sauvignon has a sugar content of 23g/L and a grape yield of 6kg /L L.. Grape wine is deep ruby red, with aromas of gooseberry, raspberry, pepper and coffee. It is mellow and full-bodied. After the quality of alcohol and tannin is stored in oak barrels, it will show a complete structure and a typical unique style.
Similar to Cabernet Sauvignon, Cabernet Sauvignon has more cold tolerance, which makes the wine fragrant and has a small planting area. It is one of the main grape varieties in Bordeaux, France.
Cabernet Sauvignon
More than p>7 years ago, through the efforts of two generations of Chinese and foreign winemakers, Baptiste and Zhang Zizhang, Changyu Cabernet Sauvignon formed its own technological formula. On the basis of technological formula, winemakers need to age the new wine in oak barrels with different barbecue methods and degrees every year according to the taste changes of that year, and then enter the blending process. After numerous debugging, the subtle changes in the blending ratio of that year are determined, so as to make it more harmonious in taste and brighter in color.
A famous Hong Kong restaurant once said that if you carefully taste Changyu Cabernet Sauvignon in each year, you can find subtle surprises in color, fragrance and taste besides the unique flavor of Yantai Snake Dragon Ball, which is the talent and aura of winemakers.
Changyu Cabernet Sauvignon can become a top-grade brand of China wine, and its quality is widely recognized by consumers, which is inseparable from the continuous technological innovation of generations of Changyu.
For a long time, Changyu Cabernet Sauvignon has invested a lot of energy and resources in grape variety breeding, improvement of brewing technology and equipment, and the quality of Cabernet Sauvignon has been continuously improved. In 198s, Zhang Yu set up the Central Laboratory of Cabernet Sauvignon, and perfected the technological formula of Cabernet Sauvignon on the basis of inheritance, which greatly improved the stability of wine. Since the 199s, Changyu Technology Center has carried out a lot of research on the quality improvement of Cabernet Sauvignon. Four excellent new strains have been selected from Cabernet Sauvignon varieties by modern biotechnology, and the characteristic flavor components of Changyu Cabernet Sauvignon have been determined by modern analytical techniques such as liquid chromatography, gas chromatography and mass spectrometry.
In recent years, Changyu has invested heavily in upgrading the brewing equipment of Cabernet Sauvignon. In 1998, Changyu built a 3,-ton original wine fermentation center, which is mainly used for the fermentation and storage of Changyu Cabernet Sauvignon original wine. In 27, Cabernet Sauvignon production center with an annual production capacity of 3, tons and the most advanced international filling production line capable of filling 15, bottles of wine per hour were built.
under the guarantee of technological innovation, Changyu has also established a set of strict comprehensive quality grading system: the vineyard, grape raw materials, brewing technology, oak barrel aging, blending and bottle storage, which have a key impact on the formation of wine quality, are carefully evaluated and optimized layer by layer, and finally Changyu Cabernet Sauvignon is divided into four levels: master, treasured, specially selected and preferred. Compared with one-sided quality grading methods such as year and tree age, this system realizes the whole process control of wine quality and makes the quality evaluation of each grade more comprehensive and objective.
Four grades of Cabernet Sauvignon
Preferred grade: ruby red; Pure and elegant aroma, rich fruity aroma, oak fragrance, harmonious and smooth taste. It is typical of varieties.
special grade: ruby red; Pure and elegant aroma, rich fruit aroma, rich oak aroma, smooth and mellow taste. It has a structure and is typical of varieties.
collector's grade: deep ruby red; The aroma is pure, elegant and pleasant, with ripe berry aroma, oak aroma and wine aroma are harmonious and elegant, with aged aroma, soft entrance, round and mellow taste and lasting aroma. It has a skeleton and is typical of varieties.
master: deep ruby red; The aroma is pure and rich, with ripe fruit aroma, blackcurrant berry aroma, strong oak aroma, oak aroma and wine aroma are harmonious, with aging aroma, soft entrance, round and full taste and lasting aroma. With a sense of structure and strong typicality.
5. Solving the dispute of Baina
In May p>21, Yantai Changyu Group Co., Ltd. submitted a proposal to the Trademark Office of the State Administration for Industry and Commerce.