Brand culture:

1. Brand logo

Gucci’s logo design is just like its products, luxurious and noble. The feeling brought to people by the golden color and design form impeccably demonstrates the temperament of the company. Although such luxury goods always scare away many people, they leave a good impression in people's hearts.

Gucci’s brand logo is holistic and harmonious. The pattern below reflects the core of the entire logo design. Good logo design can push a company to a higher angle, and Gucci’s logo shows a A higher level, a level that many people want to get close to. The gorgeous design sense makes the entire Gucci corporate logo design more majestic among many brand designs, and also adds to its corporate momentum.

2. Advertising slogan

My Good Life. (Chinese translation is "Walking with Gucci")

3. Product features

The polished exterior creates Gucci's nostalgic style products, which convey a unique hand-made quality and enhance a new personal touch. This new washed backpack combines the innovative expertise of master craftsmen to give each product a lifelike and unique look. Make your favorite accessory a timeless heirloom by customizing it with gold initials on your backpack.

4. Paired letter G

The trademark pattern printed with the paired letter G and the eye-catching red and green colors appear in briefcases, handbags, wallets, etc. as the symbol of GUCCI Within GUCCI products, this is also the earliest classic logo design of GUCCI.

Extended information:

Brand introduction:

Gucci, founded in Florence in 1921, is one of the global luxury brands. With its unique Famous for its creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is part of the Kering Group. Kering Group owns many influential boutique, sports and lifestyle brands and is a leader in the fashion and accessories industry.

Gucci is part of Kering Group. Kering Group owns many influential boutique, sports and lifestyle brands and is a leader in the global fashion and accessories industry.

In January 2015, Gucci’s new CEO Marco Bizzarri appointed Alessandro Michele as the brand’s new creative director, who will be responsible for the design of all Gucci series and global brand image . Michele's seemingly eccentric aesthetic combines historical and contemporary features, ranging from Renaissance architecture to punk rock, to the heavenly Chinese landscapes on eighteenth-century tapestries and screens to new digital technology.

A series of distinctive and contemporary romantic clothing and accessories are undoubtedly the result of his aesthetic; while the stores present Michele's creative ideas into dreamlike and exciting works.

Baidu Encyclopedia - GUCCI

Gucci China official website - About Gucci