The Tmall underline price and the tag price do not have to be consistent. The crossed price and the tag price are different, so the prices can be inconsistent. However, everyone should be careful not to engage in price fraud. In addition to the crossed price and tag price, Tmall also has original price, official guide price and other prices. As a merchant, you must understand the definition of these prices and know how to set these prices. Do not engage in price fraud. In this way Will be severely punished.

1. Do the Tmall underline price and the tag price have to be the same?

The Tmall underline price and the tag price do not have to be consistent.

The underlined price and the tag price are different, so the prices may be inconsistent. However, everyone must be careful not to engage in price fraud.

In addition to the underlined price and tag price, Tmall also has original price, official guide price and other prices. As a merchant, you must understand the definition of these prices and know how to set these prices. Be careful not to engage in price gouging, as you will be severely punished.

2. What is called price fraud?

1. Operators’ pricing behavior for purchasing and selling goods and providing paid services shall be deemed as price fraud if any of the following circumstances applies:

(1) Price tags and price lists The product name, place of origin, specifications, grade, texture, pricing unit, price, etc. of the marked goods or the service items, charging standards and other relevant contents are inconsistent with the actual situation, and this is used as a means to induce consumers or other operators to purchase; < /p>

(2) For the same product or service, two price tags or price lists are used at the same trading place at the same time, attracting customers at a low price and settling at a high price;

(3 ) Using deceptive or misleading language, text, pictures, units of measurement, etc. to mark prices to induce others to trade with them;

(4) Marking the lowest price in the market, ex-factory price, wholesale price, special price, top quality The equivalent price has no basis or comparison;

(5) The marked discounted goods or services are sold at a reduced price, and the discount range is inconsistent with the actual price;

(6) Sales When handling goods, do not mark the treated goods and the price of the treated goods;

(7) When selling goods and providing services in the form of extra-price gifts, do not truthfully mark the name and quantity of the gift items, or the gift items are false. Substandard goods;

(8) When purchasing, selling goods and providing services with additional price conditions, no additional conditions are indicated or the additional conditions are vaguely indicated;

(9) Other deceptive practices price indicated.

2. If an operator purchases and sells goods and provides paid services and adopts one of the following price methods, it is a price fraud:

(1) Fictitious original prices and fictitious reasons for price reductions, False discounts, false claims of price reductions or price increases to trick others into buying;

(2) Price commitments made before purchasing or selling goods or providing services are not fulfilled or are not fully fulfilled;

(3) Falsely claiming that the acquisition or sales price is higher or lower than the acquisition or sales price of other operators, to deceive consumers or operators into conducting transactions with them;

(4) Using adulteration , adulteration, passing off fake as genuine, substandard, shortage of quantity and other means to make the quantity or quality inconsistent with the price;

(5) Falsely claiming the prices of goods and services subject to market-adjusted prices; Setting prices for the government or government-guided prices;

(6) Other means of price fraud.