S is mainly reflected in its popularity. The advertising slogan "Drink Wanglaoji if you are afraid of getting angry" is deeply rooted in the hearts of the people, and his conceptual marketing to consumers is largely due to Jiaduobao, Jiaduobao In the past few years, Duobao spent huge financial and material resources to promote the "Wanglaoji" brand. Now the brand value of "Wanglaoji" has been estimated by industry insiders to be 108 billion. 2 Funds have been added to Duobao Wanglaoji's "red-green battle" to intensify After Duobao paid a huge amount of property to Wong Lo Kat, Wong Lao Kat received this money which can be used as capital injection, which will be beneficial to Wong Lao Kat's future operations. Moreover, her stock price has been rising recently, which is also a big advantage.

W is reflected in. 1. GPHL’s own marketing channels are unstable, and channels are the fatal throat of a brand. If the channel construction is not good, a series of problems will arise. 2. The abuse of the Wong Lo Kat brand. Wong Lao Kat has huge commercial value, but In order to seek recent profits, GPHL has extensively marketed the Wong Lo Kat brand and launched a high-profile global investment promotion, saying that it will carry out various forms of cooperation with global manufacturers in the field of "big health" to fully enjoy the "Wong Lao Kat" brand resources and bring "Wong Lao Kat" to the market. The "Wong Lo Kat" brand has expanded into medicinal wine, cosmeceuticals, health products, food, sports equipment and other fields. Based on such a superficial and crude business philosophy, Wanglaoji brand children's medicine, Wanglaoji brand Mung Bean Shuang/Guyuan porridge, Wanglaoji brand Gynostemma pentaphylla beverage and other products have been launched one after another. This method of "killing the goose that lays eggs" will definitely devalue Wong Lao Kat.

O The opportunity should be that GPHL now fully owns the trademark "Wong Lao Kat" with huge brand effect, and its influence is still very powerful. If used well, it can continue to create huge value. In addition, there is still a large development market in my country's herbal tea market. The dominant players in the market are still Jiaduobao and Wanglaoji. There are fewer well-known brands than in other industries, and the market structure is still unclear. Quite unstable. Moreover, Guangzhou Pharmaceutical’s Baiyunshan herbal tea, Pan Gaoshou herbal tea, Mingxing Qingkaishuang, Xingqun Xia Sangju and Jupu tea also fill the market very well.

T The main threats to Guangzhou Pharmaceutical 1 Consumers’ emotional attachment, the “red-green dispute” has become a household name. Jiaduobao has been highly praised by consumers for many years. In the year of the Wenchuan earthquake, Jiaduobao donated 100 million, which was even more popular and admired by consumers. Jiaduobao believes that it is a responsible company that cares about the country and the people, and many people even support Jiaduobao. Moreover, Wonglaoji has put too little effort in building the "Wanglaoji" brand, which is largely due to the glory of Jiaduobao. , consumers respect Jiaduobao more in their hearts. 2. Jiaduobao’s strength and marketing strategy cannot be ignored. Soon after the "red and green battle", Jiaduobao sponsored "The Voice of China" and launched the slogan "Authentic Good Herbal Tea, Authentic The slogan "Good Voice" and the popularity of "Good Voice of China" have also quickly made Jiaduobao deeply rooted in the hearts of the people. After years of training, Jiaduobao's marketing channels have already been very sound, which is something that even Wong Lo Kat cannot match.

I have limited knowledge about the two products, so I only represent my personal opinions. I hope it will be helpful to you.