With the development of human civilization, language, characters, symbols and graphics have become powerful means for people to communicate with each other. As a symbol with special meaning, signs convey specific meanings and beliefs in a concise form, and are the visual language for people to communicate and transmit information with each other. With the development of human civilization and modern economy, corporate LOGO has come into being. It is not only a simple symbol, but also a symbol that carries the intangible assets of enterprises and is the medium of comprehensive information transmission of enterprises. So that the audience can understand the internal information contained in the symbol through its stimulation. The role of corporate logo design lies in the following three aspects:
1. With the help of logo design, your company's image can be unified, and at the same time, the design of business cards, stationery and picture books that are often used in daily work will be more memorable, and its role will be much greater than before.
2. Successful logo design can give enterprises a special identity certificate. People only order or buy through the information conveyed by the logo. It is hard to imagine that Ken's chicken will not have the unique trademark of the grandfather, and Nike will not have a smooth arc. Will people still remember them?
3. A symbol is the enterprise assets that can be calculated in money, which can be the best form to distinguish it from your competitors.
the logo quality of a modern enterprise largely determines its success or failure, which is obvious! Trademarks and logo constitute the most common international language. An excellent corporate logo can break through many obstacles and convey an accurate and unified voice for your customers.
every successful company has many characteristics. Just as our human character is complex, the company is bound to be a complex combination. A successful corporate logo is to refine and sublimate complex features to form a concise and clear message, and continue to control, improve, improve, mature and further develop with time. Give a simple example like Lenovo Group. For your company, your corporate logo design must be different from other companies. Be sure to convey information such as the value, quality and credibility of the enterprise.
has your logo successfully achieved the following conditions?
1. Performance-the identifiability of your company, your products and your services
2. Difference-it can be clearly distinguished from your peers
3. Communication-the communication of the value and quality of your products
4. Enhancing the value-providing valuable brand services
5. Symbol.
is my logo design really that important?
the answer is yes! Your logo is the foundation of your brand, especially with the rapid development of business, which is completely different from other business models, and customers have more choices. When you sell goods, many of your peers compete directly with you, and only a few commercial enterprises can avoid competition through monopoly system. That's why you should concentrate on creating a distinctive and distinctive trademark. Coca-Cola and pepsi are very successful in this respect. Their products are different, but their differences are subtle. In addition, there are hundreds of famous brands in the coke market. Nevertheless, coko and Pepsi can still gain a dominant position in the coke market all over the world. What are the main factors for their success? Is the strong appeal of their brand. So what is the basis of their brand building? It's their corporate logo!