The so-called hang tag refers to a small card attached to clothing and other products with the brand name, logo, origin and other information of the product. Usually after consumers buy and read it, they throw it away.

Brand refers to the name of a product and its logo, which is usually a combination of logos, symbols, patterns, text and colors. Although the hang tag has a brand advertising effect. Usually in high-end brands, the design and use of hangtags receive relatively more attention.

In most cases, hang tags are just an auxiliary means to help consumers understand the product and its functions. Especially today, when we pay attention to environmental protection, the hangtag should emphasize the use guidance for consumers. The hangtag itself should also be made of recycled materials, which is not only beneficial to environmental protection, but also helps to promote the public welfare image of the brand.

However, the current Chinese clothing industry is a little too obsessed with the so-called hangtag art. In terms of brand manufacturing and processing, the one-sided pursuit of high-end luxury is really putting the cart before the horse. Even some small commodities have a bunch of flashy hangtags, which not only have no practical value, but even cause waste and pollution.

This article is referenced from Yibaochang Printing