As one of the best real estate enterprises in China, Evergrande has been living in the focus of everyone since it announced that it would enter the automobile field. After all, for such a company with huge capital, there is no need to worry about building a car.

Evergrande is also very "rich in money". Since it entered the field of car manufacturing, it has been adhering to the principle of "buy in buy buy, combine and circle, be big and big, be good and good". After the constant action of Evergrande, it had new news yesterday! On November 1th, Evergrande Automobile officially released the logo about Hengchi.

The logo looks "domineering"

As we all know, the logo is still very important for a car company. After all, it is also your first impression of the brand.

judging from the new car logo released by Evergrande, the logo of Hengchi looks a bit "domineering". Moreover, the logo of Hengchi is very similar to the team emblem of "Guangzhou Evergrande" Football Club, which consists of a shield, an animal and a spherical object. However, there must be some differences between these two logos. Guangzhou Evergrande Football Club is a combination of South China Tiger and football, while the animal in Hengchi logo is a lion, and the spherical object represents the earth.

The official also explained this design. That is, the logo of Hengchi means "protect the blue sky, win the Red Sea, the lion of the East, and stand out from the world". Below the logo are the signs of "HENGCHI" and "hengchi". However, this logo of Hengchi does look familiar. Some netizens said that this logo reminds people of the Lotus car in Britain, while others thought that it was a bit like Baojun's logo, and even quipped that "it was probably designed by someone who paid a lot of money to invite Baojun".

Evergrande, which is not short of money

, has to admit that the starting point of Evergrande is much higher than other new car-making forces. As a leader in real estate, "money" is the capital that Evergrande can squander at will.

Of course, don't think that Xu Jiayin is just having fun. At least for now, it seems that the dictionary of making cars in Xu Jiayin has never given up. Just get up when you fall, and if you don't do it, you will be the first in the world. China Evergrande once held its 218 annual results conference in Hongkong, and Xu Jiayin said at that time that Evergrande had a large investment in new energy vehicles, a large determination and a large layout. Evergrande's annual report shows that it will strive to become one of the largest and strongest new energy automobile groups in the world in 3-5 years.

if you have determination, you should naturally take action. When it comes to spending money, Evergrande is really very generous. One is the acquisition of NEVS? 51% of the shares became its major shareholder and obtained the conditions for building a car quickly. At the same time, Evergrande invested RMB 1.6 billion in Kanai New Energy, RMB 15 million in Koenigsegg, a super-runner, and RMB 5 million in 7% of Tate Electromechanical.

in addition, Evergrande also signed a contract with 6 core component suppliers around the world at one time. The list of suppliers is long, including Bosch, Magna, Mainland China, ZF, ThyssenKrupp, Jettaggart, BASF and other internationally renowned enterprises.

how is Evergrande's car made?

although a lot of resources have been piled up through powerful funds, what about the car finally displayed?

in fact, as early as August this year, Evergrande's new energy vehicle "Hengchi" brand released six new cars. Hengchi said that the six cars released by Hengchi this time cover ultra-luxury, luxury, exclusive, comfortable and other grades, including a full range of models such as cars, SUVs, MPVs and crossovers. According to the plan, Hengchi 1, the first model of Evergrande, will also be officially put into production in the second half of this year. Evergrande Hengchi 1 will be born in Guangzhou Nansha Factory, which will be officially completed and put into production at the end of this year, with an annual production capacity of 2, vehicles in the first phase, which will reach 1 million vehicles/year after completion. According to the plan, Hengchi 1 will start mass production in 221.

written at the end

Evergrande New Energy, which has abundant funds, is indeed a difficult competitor in the domestic new energy market after the subsidy has declined. A series of investments bought by buy buy have made Evergrande catch up with the pace of the new car-making forces and laid a solid foundation. Now Hengchi 1 is being mass-produced, and whether this "product" smashed by funds can finally be accepted by the public remains to be revealed by the market performance after mass production.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.