What are the four differences between authentic and fake Yibao?
1. The date of production of tooth-marked bottle caps differentiates between genuine and fake. The bottle caps are all printed with the pure water factory's precise timing and Arabic numerals. The real bottle caps are evenly dotted and the writing is not clear; the fake bottle caps are written in the form of lines and are black and clear. Cao Xian analyzed that the writing is clear. Laser printing of characters is highly efficient, while silk screen printing of black and clear characters is less efficient and less effective.
2. The bottleneck number distinguishes between true and false. The lines of the water bottle number are shallow and even, while the lines of the fake water bottle number are convex and flat and are not clear, or the numbers and letters are missing arms and legs. The quality of the template used when printing is different from that of the manufacturer. For regular manufacturers, the quality requirements for templates used must be strictly printed and numbered clearly. Counterfeit numbers are far from technical issues.
3. Differences in bottle advertising logos. The factory address and production license number on the bottle surface are printed with mechanical clarity. Although the difference is that the font is only the authentic logo, the fake logo is still unclear.
4. Differences in water quality. Identified by smelling first and then tasting, it was found that the authentic Yibao smelled faintly fragrant and tasted lightly sweet; the fake Yibao water that did not adopt the refining and infiltration process tasted very different from ordinary tap water, making it difficult to swallow.
Extended information:
China Resources C’estbon Beverages (China) Co., Ltd. is affiliated to China Resources Enterprise Co., Ltd., a Hong Kong listed company under China Resources Group. It is headquartered in Shenzhen High-tech Industrial Park and has It has four production bases in Shenzhen, Ma'anshan, Guangzhou and Chengdu and several processing bases, with a total investment of 300 million yuan. Mainly engaged in "Yibao" brand series of packaged water.
The company implements a general manager responsibility system under the leadership of the board of directors, and has three major system management systems: marketing and sales, production technology and quality control, and financial and administrative human resources.
China Resources C’estbon, following the 2009 “C’estbon VBA Guangdong Provincial College Student Three-person Basketball Game”, on May 24, 2011, China Resources C’estbon joined hands with the Chinese Table Tennis Team to hold a grand strategic event in Shenzhen At the cooperation signing reception, Yibao also won the title of "the only designated drink for the Chinese National Table Tennis Team". Analysts believe that as the leader of drinking water brands in South China, China Resources C'estbon's cooperation with the Chinese table tennis team is a deepening of China Resources C'estbon's sports marketing strategy over the years, which will help it to be in a more stable position in the fiercely competitive drinking water market. status.
Ibao Purified Water Advertising Picture
"National Players" Live Performance
At the signing reception, Lu Yuansheng, assistant director of the China Table Tennis and Badminton Center, accompanied the Chinese Table Tennis Team Team leader Huang Biao, as well as world champions Wang Liqin, Guo Yue and many other current national players were all present.
These national players even took to the field in person to demonstrate their superb skills on the spot. A special group of guests also appeared at the reception - student and teacher representatives from Guangxi Baise China Resources Hope Primary School. This group of simple children told everyone the touching stories that happened in the mountainous area in simple but true language. They expressed their gratitude to those enthusiastic people who had cared for and helped them. They also expressed their gratitude to China Resources C’estbon for their cooperation with the Chinese table tennis team. Good wishes for cooperation.
At the same time, the "Dream Delivery and Happy Sharing" Yibao drifting bottle activity was also officially launched at the reception. According to Liu Hongji, General Manager of In-depth Promotion Sports Marketing, China Resources C'estbon's "C'estbon" brand series of packaged water is the leading brand in China's drinking water market, with annual sales exceeding 1.6 million tons.
China Resources C’estbon has always regarded sports marketing as a long-term and coherent strategy. Its continuous investment and focus on sports is rare in the drinking water industry. To date, China Resources C’estbon has invested nearly 100 million yuan in sports public relations and marketing. Analysts said that China Resources C'estbon has always taken "trust" as its core value, and activities such as "Crazy Football", "CBA Basketball" and "C'estbon Zero Pa VBA Guangdong University Student Three-person Basketball Game" are examples of C'estbon's integration of sports and public welfare. A classic example of effective integration.
Reference link: Baidu Encyclopedia Yibao