Service sales is a very important function of enterprise websites. How can users feel that the products on your website are worth buying? Micro-enterprise self-service website, combined with many cases of excellent enterprise websites, thinks that your enterprise website should at least pay attention to the following aspects. The first is to make users feel useful, interesting and attractive. Second, the website should be friendly and experienced. Third, the visual design of the website should also be attractive to users. Fourth, the website structure is clear, and all the information users need can be easily found.
To sum up, if an enterprise wants to bring value to the enterprise through the website and establish a brand image, it must be "attentive" in the construction and production of official website, so that the enterprise official website can exert its value. In the specific implementation process, micro-enterprises think that everyone may wish to start from the following aspects.
1, make an appropriate plan.
If you want to make a good website, you must make positioning and budget before building the website, so that you won't be ignorant in the process of building the website, and you won't modify the website frequently because of unclear positioning after building the website, which will lead to the search engine losing trust in the website. According to the observation of micro-enterprises, the more accurate the positioning at the beginning of website construction, the stronger the attraction to users, and the better the marketing effect after the website is completed. Those who are confused in positioning and end up making a four-unlike website can only waste time, energy and money.
2. Pay attention to quality and detail
The pursuit of "high, big, high and complete" is a major preference of many enterprises in building websites. If we pay attention to details and quality at the same time on this basis, we can naturally improve the chances of success of the website. But when a novice website builder is building a website, the available resources are limited in many ways. If you blindly pursue scale and quantity, regardless of details or minor problems, you may be able to make the website successful in the short term. Over time, the result will only be unsustainable and full of problems.
3. SEO in line with website optimization
Today's SEO has been accepted by many enterprises. Once the website keywords are ranked, it is not easy to fall down, and a very stable traffic can be obtained. So at present, while looking at the appearance, technology and function, website optimization SEO is also a key word. Otherwise, no matter how good your website is, SEO keywords can't be ranked, so you can only get resources through other high-cost network promotion methods.
4, the content is substantial
Many enterprises will only add product information to their websites when building websites, and a few will add some industry information. However, have you ever wondered whether these blunt pictures and texts can prompt users to buy in the user area after seeing your product information? In many cases, they can't. For users who don't understand the industry, a lot of industry knowledge in the website is like a gobbledygook, and users can only say "unclear" after reading it. Therefore, rich content does not only mean that there are more products and professional content on the website, but that when adding content articles, the website should write more comments, feelings and practical uses of products from the user's point of view, and write out the advantages and selling points of products in simple words to gain the trust of users.
5. Pay attention to the construction of mobile websites.
Mobile website has the advantage of allowing consumers to visit anytime, anywhere and with them, which is convenient and irreplaceable. Build a mobile phone website, directly bind it to the official account menu of WeChat, and turn it into a micro-website. Together with the PC website, it forms an enterprise trinity Internet platform, which can intercept traffic throughout the network and help to enhance the brand image of the enterprise. Micro-enterprises can automatically respond and push adaptive web pages according to different access terminals, which brings good browsing and interactive experience to end users.
6. Grasp the user experience.
Like search engines, user experience is the main source of website traffic. If you want the website to get high traffic for a long time, you must pay equal attention to the user experience and understand the user's personal feelings. Only in this way can you succeed. Nowadays, most websites are interactive. When users enter the website, they should feel that they have become the VIP of our website, and they can enjoy the most intimate service. It is best to add some interactive functions, such as leaving messages, evaluating and sharing. Some preparatory work that enterprises need to do before building websites.
First, clear the purpose of building the station and make a good plan for building the station.
Some companies we contacted lacked planning before building websites. The plan is mainly to arrange and coordinate the relevant departments of the enterprise to jointly build a website. Website construction is not a matter for one person or a department. Make overall arrangements for the affairs that all departments of the enterprise should be responsible for. The main contents of the plan include: the schedule of website construction, the collection and arrangement of contents, the determination of website functions according to the purpose of website construction, the entrusting company of website construction, website development, website promotion and expense budget.
Huainan Zhicheng. com, as the network company of Huainan professional website construction, reminds you to understand who your main target audience is. According to different types of websites, the target audience is also different, including businessmen, professionals and students; Female, male; Children, adolescents, middle-aged people and the elderly; Or all people, such as educational websites, are relatively target audiences, teachers and students in colleges and universities. The websites of cosmetics and skin care products are relatively female. As long as you make it clear, our communication will be smooth, and once the communication is smooth, the final result will not be too bad.
Second, you need to cooperate with us to do some basic things, which you have prepared in the early stage, which can save everyone's time.
1. domain name selection and preparation of registration materials
Domain names can be called online trademarks and online house numbers of enterprises. The importance of choosing a good domain name can be imagined. Usually Zhicheng will recommend some domain names that we think are more suitable for your customers according to their company names, products and other related factors, but it is best for you to think of them yourself in the early planning.
Next, we can register your domain name. During the registration process, the registration agency will ask for the management contact of the domain name, company information and other related information. Don't ignore this. Usually, many internet companies will submit these registration information as their own information, so as to save time in obtaining relevant information from customers. In this case, in fact, the owner of the domain name is not for your enterprise, so Huainan Zhicheng Network requires our customers to prepare these materials in advance.
2. Clear and rich website construction materials
Before building a website, an enterprise should sort out the information it needs and hand it over to a professional network company. In fact, you only need to provide it according to the website column structure of the website planning book we wrote for you. Please note that the information provided is preferably an electronic document (such as word). Zhicheng is not interested in the typesetting format of information, because it will be rearranged according to the page design in the design, so you don't need to work hard on typesetting, but it is important to indicate the column name corresponding to each paragraph in the information. Of course, corporate image materials such as logo, vi and ai must also be submitted, and it is best to provide electronic documents, which are generally available in advertising companies.
You cannot make a silk purse out of a sow's ear. The more detailed and clear the information provided, the more it can reflect the true nature of the website and give full play to its role.