Opening a store on AliExpress requires trademark certification. Registering a trademark is required to register on AliExpress. Merchants who want to register on the AliExpress platform need to submit relevant qualifications, including business licenses, trademarks, brand authorization letters, etc. You can register a trademark that is easy for global buyers to recognize and highlights your company and products based on your industry, products, and strategy of integrating future goods globally. It can be both illustrated and text-based, and can be used as a product picture display or product design. , packaging and other uses.

1. Does opening a store on AliExpress require trademark certification?

Opening a store on AliExpress requires trademark certification.

To join AliExpress, you need to register a trademark. Merchants who want to join the AliExpress platform need to submit relevant qualifications, including business licenses, trademarks, brand authorization letters, etc.

According to the industry and products you operate and your strategy of integrating future goods globally, you can register a trademark that is easy for global buyers to recognize and that can highlight your company and products. It can be illustrated with pictures and texts. Used as product picture display, product design, packaging, etc.

2. Requirements for trademarks registered on AliExpress:

1. It must be an English registered trademark registered in China or overseas.

2. The trademark can be the R mark or the TM mark.

3. Trademarks that are not subject to external investment on the platform cannot be admitted.

4. The store’s registered trademark can be changed later.

3. For sellers who are on AliExpress but do not have a trademark, there are three ways:

1. Register the trademark yourself

Sellers can go to the industrial and commercial office themselves Applying for a trademark with the bureau requires certain fees and time. It usually takes about a year to apply for the R bid. The TM bid can be successfully applied for in about two months, and the fee is about 700 yuan.

2. Find a brand/supplier and ask for authorization

You can ask your product supplier to get trademark authorization. For example, if you are looking for a supplier of 1688 to get the goods, then You can ask them for trademark authorization; if you have the resources, you can directly ask the brand owner for authorization, which makes the process simpler.

3. Trademark leasing

This method is simpler than the previous two. You only need to pay a certain trademark leasing fee every year. However, there are many disadvantages, such as the trademark is not your own, the protection is relatively low, and it must be renewed every year.