LA? MER? La? Mer sea blue mystery: LAMER (Chinese name sea blue mystery) cosmetics official website is the top cosmetics brand under Estee Lauder Group, and its core products are sea blue mystery cream cosmetics and sea blue mystery eye cream cosmetics. Estee Lauder (Estéе? Lauder) Brand Profile: Estee Lauder Company was established in new york, USA in 1946, mainly selling four kinds of skin care products. It is the predecessor of Estee Lauder, which was founded by Estee Lauder and Joseph Lauder. Now it has developed into the largest skin care, cosmetics and perfume company in the world and is still expanding its business. There are other well-known brands under Estee Lauder, such as Clinique, aramis, bobbi brown, Mark, Original, Jane, Donna Karan and so on. ? Estee Lauder has about 12, employees. Besides the United States, its cosmetics are also produced in Australia, Belgium, Canada, Britain and Switzerland. ? In order to bring beauty to every woman, Lady Estee Lauder set up a company named after her in 1946, and launched her first product: a bottle of skin cream developed by her uncle who is a chemist. ? Before this cream was finally labeled as Estee Lauder, it had won a group of loyal supporters. When the revolutionary Youth-Dew perfume was launched in 1953, Estee Lauder Company had won the reputation of continuous innovation, good research and development and excellent quality. Nowadays, Estee Lauder's skin care, make-up and fragrance products have become the best examples of the perfect combination of science and art. In view of the company's strict control of product quality and the faithful performance of customer commitments, it is marked Estee Lauder (Estée? Lauder) products are loved by users in more than 1 countries around the world. Brand connotation: In 1946, Lady Estee Lauder founded the Estee Lauder brand with the desire to bring beauty to every woman. After more than half a century, it has won a wide reputation in the world with its leading technology and excellent efficacy. Today, Estee Lauder's skin care, make-up and perfume products have been sold in more than 13 countries around the world. Adhering to the original intention of bringing beauty to every woman, devoting to the breakthrough and innovation of scientific research, and maintaining good communication with customers, these excellent traditions have continued to this day and become a valuable foundation for future development. Creative cooperation with fashion pioneers and inviting many elites who have made outstanding achievements in their respective fields give the brand brand new charm and connotation, which symbolizes the contemporary spirit of Estee Lauder and conveys the elegance and connotation that the brand has long admired. * * * tells the return of female beauty-young, confident and full of female charm. Lady Estee Lauder has always believed that "every woman can always have beauty and fashion". As a result, she integrated her life taste and fashion sensitivity into the Estee Lauder brand, which not only reshaped the face of the American cosmetics industry, but also affected the global cosmetics market. Despite its outstanding achievements, Estee Lauder brand has always adhered to the original intention of creating this beautiful cause-to bring beauty to every woman. Firmly believe in the power of scientific research and development; Maintain a positive mental state; Experience the changes brought by skin care products; Keeping good communication with people, these spirits are still the guidance and enlightenment that the brand brings to women. Brand history:? Born in new york after World War II. Esther menzel was born in 197 in a Hungarian Jewish immigrant family in Queens, new york. Her father ran a hardware store, and she was the ninth child in the family. Esther's uncle is a pharmacist, who likes to prepare various chemicals in the laboratory on weekdays. In 193s, Esther got a formula of moisturizer from her uncle. She made products according to the formula and sold them to the female customers in Manhattan Beauty Salon in new york. In 1946, Estee Lauder, who was already Mrs Lauder, and her husband Neusef Lauder set up their own company in new york for 5, US dollars, which was later translated into Chinese as Estee Lauder. At first, the company only sold four products: cleaning oil, cream, lotion and total moisturizing essence. In the first year or two, Estee Lauder didn't do much business. In 1948, with her outstanding eloquence, Mrs Lauder persuaded SAKS Fifth Avenue, a famous department store in new york, to allow her to open a monopoly counter. Estee Lauder's popularity as a high-end beauty and skin care brand has soared since then. In 1953, Estee Lauder launched YouthDew. This is a fragrant bath oil, which can be used as perfume. "Dew of Youth" was a great success after it went on the market, which broke the situation that French perfume dominated the world, making high-grade perfume no longer a luxury that only a few ladies could use, and Estee Lauder also gained the reputation of innovation and high quality. Since then, Estee Lauder's perfume has been highly praised by the fashion world. Like its? BEAUTIFUL perfume, whose advertisement always takes the bride as the leading role. It is said that the creation of BEAUTIFUL fragrance is inspired by Mrs. Lauder's best memories and touching vows. "I don't want BEATIFUL to smell like roses, gardenias or any single flower fragrance. I want to make BEAUTIFUL the most wonderful, rich and harmonious fragrance of thousands of flowers in the world." Mrs. Lauder said. In fact, Mrs. Lauder's most famous sentence is: "Every day I work in my life, I am selling." She not only has a keen insight into fashion trends, but also is a marketing expert in business. She has two innovations in cosmetics promotion: one is to distribute small bags of trial clothes for free, because she believes that "good products will speak for themselves"; The other is that when buying products, customers can get gifts from the same brand. Today, these innovations have become the classic means of cosmetics marketing. In 196s, Estee Lauder began to expand its international market, and successively entered Britain, Canada, Australia, France, Germany and Japan. Estee Lauder's counters are mostly located in high-end department stores, such as Harold in London and Galeries Lafayette in Paris. The more fashionable and expensive the place, the more it suits Mrs. Lauder's mind. In addition, the company has continuously expanded its product line. In 1964, it launched men's perfume and beauty and skin care products. In 1968, it established a Clinique laboratory to develop and produce beauty and skin care products that have undergone anti-allergy tests and do not contain essence. In 199, in order to adapt to the global trend of environmental protection, Estee Lauder established Origin Co., Ltd., and the products developed by this company emphasized the pure natural plant formula, and all the packaging could be recycled without animal experiments. In 1985, Estee Lauder's annual sales revenue exceeded $1 billion. In 1995, the company was listed on the new york Stock Exchange. At present, Estee Lauder products are sold in 13 countries and regions around the world. In fiscal year 24, the company's net sales income was 5.79 billion dollars, which is a veritable cosmetics empire. EsteeLauder, LaMer, Clinique, Origins, MAC and other brands are all owned by Estee Lauder, accounting for half of the well-known cosmetics brands in the United States. Up to now, Estee Lauder still maintains a strong family color, and four of its top management are family members. In April 24, Mrs Lauder, who founded Estee Lauder, died at her home in Manhattan at the age of 97. In 1998, Mrs Lauder was named one of the 2 most influential business wizards in the 2th century by Time magazine, and she was the only woman. When Mrs Lauder founded the company in 1946, she had an unshakable belief that "every woman can be beautiful". By the time she died in 24, this simple idea almost changed the face of the cosmetics world. In the United States, Estee Lauder has become a typical representative of fashion perfection. From the very beginning of marketing, Estee Lauder Group has attached great importance to maintaining brand balance, which is regarded as a fundamental foothold of the company. Even when concentrating on developing new brands, the company also emphasizes the deep development of existing brands by maintaining the integrity of "classic" products, inventing new types of skin care and cosmetics and constantly using new technologies in the production process. The company does not hesitate to invest heavily in the enterprising and well-funded marketing plan. In advertising and commercial promotion, each of its brands has its own unique image in the world. One of the secrets of the growth of Estee Lauder Group is to acquire brands that are meaningful to the company. When merging new brands or companies, it adheres to its own standards, that is, these brands or companies must bring unique business opportunities and form a complementary rather than weakening relationship with the company's existing brands. In addition, they must add potential for the company's long-term development in the United States and even internationally. M? A? C、Bobbi? The purchase of brands such as Brown, Jane, Aveda and Stila fully reflects the company's strategy. Sales channels Estee Lauder Group mainly sells its products through limited sales channels, in order to achieve the effect consistent with its product image. These sales channels include high-end department stores, specialty stores, high-end perfume stores and pharmacies. Secondly, they also include self-operated stores and supply cabinets, shops on cruise ships, planes, and duty-free shops in airports and cities. After receiving Jane and Aveda brands, the company added two new channels to its point of sale, namely, self-selected retail stores and professional beauty salons. In November 1998, the company also began to sell some products online. In April 2, the company announced a comprehensive network strategy, including the merger of gloss.com websites. Product research and development Over the years, Estee Lauder has been in a leading position in technology because of its investment in research and development. Generally speaking, one-third of the company's annual sales come from the products developed by the company in the last three years. The research and development department of the company includes basic research in biophysical science, product development, customer evaluation, regulatory affairs and process development, and now has 395 first-class chemists, biologists, microbiologists and physicists. The company's research and development facilities are concentrated in Melville, New York, Evill, Tokyo, Markham, Ontario and Brain, Minnesota. Brand combination Through years of efforts, the company has established a unique and balanced brand family. This balance is reflected in the positioning of all brands owned, in the attractiveness of brands to different consumer groups, and in the balance of brands' advantages in beauty categories and geographical regions of the world. The company now has the following brands: La? Mer? It has always been a secret story of the loved ones. LA? MER blue mystery cream and "skin care miracle" and? "Extreme luxury" is synonymous. Since space physicist Max Herb invented it forty years ago,? Can you only use the sea blue mystery cream and its nutrient-rich magical activity essence? "? Legend " Two-word description. Now,? Hailan Mystery Cream has a series of magical skin care products. They work together. Restore skin health and balance. Estee? Lauder Estee Lauder? Founded in 1946. Products cover a wide range of women's makeup, perfume and skin care products as well as men's perfume and skin care products. Estee Lauder brand products have advanced technology, innovative spirit and excellent reputation, and are available in 14, sales outlets in more than 13 countries and regions. Aramis? Established in 1964. This brand pioneered the marketing of men's care, skin care products and perfume. In 1987, it initiated the men's laboratory series, which is the leading series of men's skin care products, including shaving products, moisturizers and cleansers. This brand is available in 14, sales points in more than 13 countries and regions. Clinique Clinique? Founded in 1968. Clinique's three steps of cleaning, cleaning cortex and moisturizing are the essence of Clinique's skin care. All Clinique products have undergone rigorous allergy tests and are made under the guidance of top dermatologists. They include a full range of women's and men's skin care, cosmetics, perfumes and hair care products, which are available in 14, sales outlets in more than 13 countries and regions. Prescriptives? Founded in 1979. It is suitable for ladies of different ages and different skins, and is famous for its customer beauty concept, skin care technology innovation and unique visual design. In 2, it launched the Magic series, which, with the help of the principle of light and shadow, made the skin look flawless, which was called a magical breakthrough. Products are sold in 8 countries. Origins? Founded in 199. The appearance of this product adds an exciting choice to the traditional health care and beauty products such as skin care, coloring, sensory therapy, bathing and body, perfume, hair care and life AIDS to promote harmony, health and happiness. The products are added with top quality essential oils and natural plant ingredients. This product is sold in 8 sales points in 3 countries. M? A? C? An important professional makeup artist brand was acquired by the company in the form of majority holding in 1994. In 1997 and 1998, the company bought the remaining shares of the brand. Founded in Toronto in 1984, it now produces professional cosmetics, cosmetic tools and skin care products with makeup as the main body, and the target groups are professional makeup artists and fashion consumers. The brand is available in more than 4 countries. Bobbi? Brown? Merger and acquisition in 1995. This brand is a famous series of professional beauty products, including makeup products, perfumes, skin care products, professional makeup pens and tools, and the famous makeup artist Bobbi? Brown advocates classic and natural colors. Products are sold in more than 2 countries and regions. Tommy? Hilfiger? This brand is a series of products of men's and women's perfume, care and cosmetics, which was obtained by Tommy? The exclusive global marketing license of Hilfiger brand is developed and marketed. Tommy? Hilfiger? Toiletries launched "tommy" brand perfume in 1995, and launched "tommy? Girl ",launched in 1998" Hilfiger? Athletics ",launched" Freedom "in 1999 and" T "in 21. These products are sold in more than 12 countries and regions. Donna? Karan? It is a series of perfumes and cosmetics under famous fashion brands, which was developed and marketed by the company in 1997 with the exclusive global marketing license. The product line includes Donna? Karan? Cashmere? Mist perfume and bath products, DKNY perfume and bath products, etc. Products are sold in more than 12 countries. Aveda? Is a manufacturer and marketer of high-grade shampoo, hair dye, perm, skin, spa bath, makeup, fragrance and body care products made of pure flowers and plant raw materials, which was merged by Estee Lauder Group in 1997. This merger has greatly enhanced Estee Lauder's strength in the high-quality hair care industry. Products are sold in more than 2 countries. Stil