What types of trademarks can be classified?

1. Classification by trademark structure

1. Word trademarks

Refers to trademarks that use only words Trademarks consisting of Chinese characters, ethnic minority characters, foreign characters and Arabic numerals, or trademarks composed of various different characters;

2. Graphic trademarks

Refers to trademarks that use only graphics Trademarks composed of certain symbols, which can be divided into:

(1) Symbol trademark: refers to a trademark that uses some simple symbols to form a pattern;

(2) Geometric figure trademark: Trademarks composed of more abstract graphics;

(3) Natural graphic trademarks: graphic trademarks composed of natural objects such as people, animals, plants, natural scenery, etc. Some are based on photos of real objects, Some are trademarks composed of natural graphics that have been processed, refined, summarized, and exaggerated;

3. Letter trademarks

refer to the smallest mark using pinyin characters or phonetic symbols. Writing units include trademarks composed of pinyin characters, foreign letters such as English letters, Latin letters, etc.;

4. Digital trademarks

Use Arabic numerals, Roman numerals or Chinese capital numerals A trademark composed of;

5. Three-dimensional logo trademark

Also known as a three-dimensional trademark, a trademark logo composed of a three-dimensional object logo with three dimensions: length, width, and height. It is different from the trademark pattern that we usually see on a flat surface, but appears in a three-dimensional material form. This form may appear on the shape of the product, or on the container or other places of the product. This is 2001 The new content added to the newly revised "Trademark Law" will make my country's trademark protection system more perfect;

6. Color combination trademarks

Color combination trademarks refer to A trademark formed by the arrangement and combination of two or more colors. A trademark composed of words, patterns and colors is not a color combination trademark, but a general combination trademark;

7. (1 above) ~6) Combination trademark

Refers to a trademark composed of two or more components, also called a composite trademark;

8. Audio trademark

A set of music composed of musical notes or a trademark that uses certain special sounds as goods or services is an audio trademark. For example, a record company in the United States uses 11 notes to compile a set of music and records it on the tapes they sell. , as a mark to identify its products. This company applied for registration in order to protect the exclusive rights of its speakers and prevent others from using and copying them. The audio trademark is currently only recognized in a few countries such as the United States. It cannot be registered as a trademark in our country;

9. Smell trademarks

Smell trademarks use a certain special smell as a trademark to distinguish different goods and services. At present, this kind of trademark is only recognized in certain countries. Trademark. It cannot be registered as a trademark in our country;

2. Classification by trademark users

1. Product trademarks

Product trademarks are marks of goods. It is the most basic form of expression of a trademark. Trademarks usually refer to commodity trademarks; commodity trademarks can be divided into industrial trademarks of commodity producers and commercial trademarks of commodity sellers;

(1) Industrial trademarks: also known as manufacturing trademarks, industrial trademarks, and production trademarks, refer to trademarks that clearly indicate the producer of goods and are the main form of use by enterprises. This kind of trademark has the same meaning as "manufacturer name", making the goods produced by the producer Goods have a producer's mark to distinguish them from other producers and convey to consumers the information and origin of the producer of a certain commodity. Manufacturing trademarks are the most common in China;

(2) Commercial trademarks: Also known as sales trademarks and promotional trademarks, they refer to trademarks used by sellers (operators) to sell goods. The focus of such trademarks is to promote the mark of the seller of the goods, not the producer of the goods. Those who use this kind of trademark are often commercial enterprises with high reputation and strength. They produce goods with their own trademarks under customized brands, thereby ensuring some credibility to consumers;

p> 2. Service trademarks

Service trademarks refer to signs used to distinguish other similar services, such as signs used by aviation, tour guides, insurance and finance, post and telecommunications, hotels, television stations, etc., which are service trademarks. Issues related to trademarks and service marks.

3. Collective trademarks

refer to registration in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate use A sign of the holder’s membership in the organization;

4. Unowned trademark

For some reason, the trademark registrant no longer exists, and the trademark is an unowned trademark. .

3. Classification by trademark purpose

1. Business trademark

Refers to a specific logo or company name used by producers or operators on their own products or products. The trademark on the goods sold, this kind of mark is also called "factory mark", "store mark" or "division mark";

2. Certification mark

Refers to It is controlled by an organization with the ability to supervise certain goods or services, and is used by units or individuals other than the organization to prove the origin, raw materials, manufacturing methods, quality or other aspects of the goods or services. Marks of specific quality; such as: green food mark, genuine leather mark, pure wool mark, electrician mark, etc.;

3. Grade trademarks

Grade refers to the quality, specifications, and grade of the product. The same trademark or different trademarks used on different goods. Some of these trademarks have the same name, but different graphics or text fonts. Some have the same graphics, but are displayed in different colors in order to easily distinguish the quality of different goods. , different paper, different printing technology or other signs to distinguish, and some use different trademark names or graphics to distinguish. For example: Shenyang Brewery uses different trademarks to distinguish grades, so it is called grade trademark;

4. Group trademarks

Group trademarks refer to several trademarks used to distinguish similar goods due to differences in variety, specification, grade, and price, and combine these trademarks As a trademark filed for registration at one time as a group. Group trademarks are similar to class trademarks;

5. Family trademarks

Family trademarks are based on certain trademarks. Then combine it with various words or graphics to use it on various goods of the same company, also called a "derivative trademark". For example, the American Kodak Company created derivatives such as "KOBACHROME" and "KOBAK" based on the "KOBAK" trademark. Trademarks such as "KOBAGRAPH" and "KOBASCOPE" are family trademarks;

6. Alternate trademarks

Alternate trademarks are also called storage trademarks, which refer to products that are used on the same or similar goods at the same time or separately. Registering several trademarks on the Internet may not necessarily be used immediately after registration. Instead, they are stored first and used when needed. Registering backup trademarks has three main considerations from the perspective of trademark strategy: First, although a certain product has not been put into production, it will be used once it is put into production. can be used in a timely manner without affecting product sales; secondly, in order to ensure the reputation of the famous brand trademark, once the quality of the goods does not meet the requirements for some reason, a spare trademark (so-called sub-label) can be used to temporarily replace it; In case the brand is damaged, you can replace it with a backup trademark in time;

7. Defensive trademarks

A defensive trademark refers to the owner of a well-known trademark, in order to prevent others from using it on different categories of goods. Using its trademark and registering its trademark separately on non-similar goods is called a defensive trademark. my country's current "Trademark Law" does not have clear provisions on such trademarks. According to international practice, such trademarks are generally difficult to register. ; But once registered, it will not be revoked by the national trademark authority because it is idle.

8. Joint trademarks

A joint trademark refers to the same or similar goods registered by the same trademark owner. Several identical or similar trademarks registered on the Internet, some with similar words and some with similar graphics, are called joint trademarks. After such mutually similar trademarks are registered, they may not all be used. The purpose is to prevent others from counterfeiting or registering. Thus, you can protect your own trademark more effectively. A joint trademark is dominated by one of the trademarks, which is called the main trademark, and is also called the official trademark. Because

Due to the particularity of the functions and functions of joint trademarks, if one of the trademarks is left idle, it will not be revoked by the national trademark authority. Due to the similar overall functions of joint trademarks, joint trademarks cannot be divided, used or transferred across categories.

9. Advertising trademarks

Advertising trademarks are trademarks specifically used for advertising;

4. Classification by trademark reputation

1. Ordinary trademarks

Under normal circumstances, most trademarks that do not receive special legal protection are used;

2. Well-known trademarks

Refers to those that are used within a small geographical area (such as It is a well-known trademark in a prefecture, city or county-level region. It is just a complimentary term for certain trademarks that appears more frequently in our country. It is mostly used in the selection of prefecture-, city- and county-level reputational trademarks in our country, and is often Appears in local legislation or local administrative legislation;

3. Famous trademarks

Refers to trademarks that are relatively well-known within a certain geographical range (such as provincial areas). It is not an international trademark Special nouns are mostly used in the selection of provincial and municipal first-level reputational trademarks in my country, and often appear in local legislation or local administrative legislation;

4. Well-known trademarks

Refers to a trademark that enjoys a high reputation in a large geographical area (such as national and international) markets, is generally known to the relevant public, has a good quality reputation, and enjoys special legal protection.

5. Classification according to whether the trademark is registered or not

1. Registered trademark

Refers to a trademark that the user of the trademark applies to the State Trademark Office for registration in accordance with legal procedures and is approved for registration after review;

2. Unregistered trademarks

A trademark used on goods or services without trademark registration is an unregistered trademark.

6. According to the meaning of the trademark Classification

1. Meaningful trademarks

Meaningful trademarks refer to trademarks whose words, graphics or combinations express or imply a certain meaning or thing, which are called meaningful trademarks. If the words have a certain meaning, it can also be called an allegorical trademark; if the graphics are expressive, it can also be called a reference trademark. 2. Trademarks without meaning

Trademarks without meaning refer to the trademarks that constitute the trademark. Text, graphics or their combination do not directly express any substantive content. Text includes Chinese, foreign languages, Chinese minority languages, Chinese pinyin letters, etc. Graphics refer to abstract patterns such as patterns or geometric figures that do not express any objective things.

A small trademark, its various classifications alone are a complex system. Its knowledge is far from being as simple as we know, and its value and significance are also far-reaching. Some It has been passed down for generations.