For businesses, trademarks are indispensable. Whether you choose trademark registration or trademark transfer, you need to obtain the exclusive rights to the trademark before the corporate brand goes online. Some companies never considered the need for a brand trademark from the beginning. When a branded product is developed, they rush to the registry. However, the trademark registration time is less than a year and a half. In order to save time, we chose a faster trademark transfer. However, before a trademark is transferred, the company also needs to have a certain understanding of the content of the trademark transfer. So what do you need to know before the trademark transfer?

What should we know before transferring a trademark? Specifically, before transferring a trademark, we should know:

1. The legal status of the trademark: When a trademark is registered, it is valid for ten years. During this period, the trademark will be protected by law, and the trademark registrant will also have the right to use the trademark in accordance with the law. After ten years, you can extend the validity of your trademark by renewing it. When you take over a trademark, you need to know whether the trademark still enjoys some legal protection.

2. Sign a trademark transfer contract: Some trademark transferors and transferees choose not to sign a trademark transfer contract in order to save time or omit some steps. We should know that the trademark transfer contract represents the legality of Renren’s trademark transfer. If you do not sign, you will not be protected by law. Therefore, in order to avoid disputes, we must know whether the trademark transferor has procedures for signing a transfer contract. Without this procedure, we would have to reject the deal.

3. Understand the trademark licensing situation: Some corporate trademarks have increased additional income for themselves through trademark licensing, but this situation is very inconvenient for the transfer of trademarks because the owner of the trademark has already Changes have occurred. If the right to use the trademark changes, the right to use the trademark will also change. The trademark license contract is still valid and the licensee can continue to be valid. The use of a trademark will be very detrimental to the assignee of the trademark, so the trademark licensing issue needs to be resolved before the trademark is transferred.

In summary, what you need to know before transferring a trademark is the above. Many transferors may feel that there is no technical content in trademark transfer, so they transfer it rashly. Therefore, they are prone to making mistakes in terms of professionalism, laws and regulations. Therefore, Bajie Intellectual Property Trademark Transfer Network recommends that before transferring, we first need to have a certain understanding of the trademark we are transferring, so that we can complete the entire transfer process worry-free in the future.