On May 2, 2, the first brand restaurant of South Beauty opened in Beijing International Trade Center, thus officially entering the Chinese dinner market. On January 16, 22, Shanghai Times Square Store of South Beauty opened, marking the beginning of South Beauty's cross-regional operation. In March 27, South Beauty officially became the official catering service provider of the eight competition venues of the 28 Beijing Olympic Games. In April 27, South Beauty joined hands with Air France. KLM launched a brand-new on-board Chinese food service. In November 27, South Beauty was officially recognized as a "well-known trademark in China" and won the only trademark logo in China that was protected by international law on a global scale. In April 29, South Beauty officially signed a contract for the Shanghai World Expo to provide catering services for Chinese and foreign guests attending the Expo. In July 21, South Beauty was renamed South Beauty Co., Ltd., and in January 212, South Beauty opened its first branch in Taiwan Province.