What is the main job of online promotion?
1. The definition of website promotion: It is a new marketing method based on the international Internet that uses the interactivity of information and online media to assist in achieving marketing goals. The current common promotion methods are mainly achieved by buying advertisements from major website promotion service providers. Free website promotion includes: SEO optimization of website content or structure to improve the website's ranking in search engines. ranking, publish information on forums, Weibo, blogs, WeChat and other platforms, publish external links to the website on other popular platforms, etc.
2. Types of website promotion:
1. Email promotion: Email promotion mainly uses sending emails as a means of website promotion. Commonly used methods include electronic publications, member newsletters, Email advertisements from professional service providers, etc. Among them, e-mail advertising by professional service providers sends product and service information through third-party user email lists, which requires payment. Most companies use free channels such as electronic publications and member newsletters to promote their websites. This method obtains the email list of target customers through member registration information, public personal information, etc., and then regularly sends product advertisements and promotional information according to the email list. You can also leave the company name in the email signature column. , URL
and product information, etc. Email marketing is a relatively independent type of Internet marketing method system. It can be combined with other Internet marketing methods or applied independently.
2. Information release and promotion: This method publishes relevant website promotion information on websites that other potential users may visit, and uses the opportunities for users to obtain information on these websites to achieve the purpose of website promotion. It is suitable for These
information publishing websites include online yellow pages, classified ads, forums, blog sites, supply and demand information platforms, industry websites, etc. Information release is one of the common methods for free website promotion. It was often used by people in the early days of the development of the Internet. However, with the explosive growth of the amount of online information, this method of relying on free information release has become increasingly difficult. The role it can play is decreasing day by day. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information distribution in the common methods of website promotion has also dropped significantly. Only relying on mass sending The role of free information is becoming less and less obvious, so the release of free information needs to be more targeted and professional, rather than blindly emphasizing multiple releases.
3. Resource promotion: Website promotion often uses external resources. When the website has a certain amount of visits, the website itself also has Internet marketing resources, and such websites can cooperate with each other in resources. The purpose of mutual promotion is achieved through website
exchanging links, exchanging advertisements, content cooperation, user resource cooperation, etc. The simplest way to cooperate with website resources is to exchange links. Providing links to your own website on the cooperative website can greatly increase the chance of being searched by search engines.
For most small and medium-sized websites, this free promotion method has become one of the commonly used website promotion methods because of its simplicity and effectiveness.
4. Viral marketing: Viral marketing is not marketing by spreading viruses, but by using users’ word-of-mouth publicity network to spread information like a virus and spread like a snowball. To millions of Internet users
to achieve the purpose of promotion. Viral marketing methods essentially provide users with valuable free services while attaching certain promotional information. Viral marketing is a marketing idea and strategy. It has no fixed model and is suitable for large, medium and small enterprises and websites. If applied properly, this viral marketing method can often be achieved at a very low cost. Very significant effect.
5. Quick URL promotion: that is, the method of rationally utilizing network real names, general URLs and other similar keyword website quick access methods to achieve website promotion.
The shortcut URL uses natural language to establish a corresponding relationship with the website URL.
This provides great convenience for users who are accustomed to using Chinese. Users only need to enter it and it is easier to remember than the English URL. You can access the website using the shortcut URL, and use your own native language or other simple words to "replace" the website with a URL that is easier to remember and easier to reflect the brand image, such as Choosing the company name or trademark, main product name, etc. as the Chinese website can greatly make up for the shortcomings of the English website that is not convenient for publicity, because it has certain value in website promotion.
6. Online advertising promotion: Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising...>>
Online promotion What do you do?
Online promotion is a promotion method that takes products as the core content, builds a website, and then displays this website to netizens through various free or paid channels.
Common promotion methods include search promotion, soft article promotion, WeChat promotion, Weibo promotion, B2B promotion, email marketing, etc.
What is the main job of online promotion?
1. The definition of website promotion: It is a new marketing method based on the international Internet that uses the interactivity of information and online media to assist in achieving marketing goals. The current common promotion methods are mainly achieved by buying advertisements from major website promotion service providers. Free website promotion includes: SEO optimization of website content or structure to improve the website's ranking in search engines. ranking, publish information on forums, Weibo, blogs, WeChat and other platforms, publish external links to the website on other popular platforms, etc.
2. Types of website promotion:
1. Email promotion: Email promotion mainly uses sending emails as a means of website promotion. Commonly used methods include electronic publications, member newsletters, Email advertisements from professional service providers, etc. Among them, e-mail advertising by professional service providers sends product and service information through third-party user email lists, which requires payment. Most companies use free channels such as electronic publications and member newsletters to promote their websites. This method obtains the email list of target customers through member registration information, public personal information, etc., and then regularly sends product advertisements and promotional information according to the email list. You can also leave the company name in the email signature column. , URL
and product information, etc. Email marketing is a relatively independent type of Internet marketing method system. It can be combined with other Internet marketing methods or applied independently.
2. Information release and promotion: This method publishes relevant website promotion information on websites that other potential users may visit, and uses the opportunities for users to obtain information on these websites to achieve the purpose of website promotion. It is suitable for These
information publishing websites include online yellow pages, classified ads, forums, blog sites, supply and demand information platforms, industry websites, etc. Information release is one of the common methods for free website promotion. It was often used by people in the early days of the development of the Internet. However, with the explosive growth of the amount of online information, this method of relying on free information release has become increasingly difficult. The role it can play is decreasing day by day. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information distribution in the common methods of website promotion has also dropped significantly. Only relying on mass sending The role of free information is becoming less and less obvious, so the release of free information needs to be more targeted and professional, rather than blindly emphasizing multiple posts.
3. Resource promotion: Website promotion often uses external resources. When the website has a certain amount of visits, the website itself also has Internet marketing resources, and such websites can cooperate with each other in resources. The purpose of mutual promotion is achieved through website
exchanging links, exchanging advertisements, content cooperation, user resource cooperation, etc. The simplest way to cooperate with website resources is to exchange links. Providing your own website link on the cooperative website can greatly increase the chance of being searched by search engines.
For most small and medium-sized websites, this free promotion method has become one of the commonly used website promotion methods because of its simplicity and effectiveness.
4. Viral marketing: Viral marketing does not carry out marketing by spreading viruses, but uses the user's word-of-mouth publicity network to spread and spread information like a virus, spreading like a snowball. To millions of Internet users
to achieve the purpose of promotion. Viral marketing methods essentially provide users with valuable free services while attaching certain promotional information. Viral marketing is a marketing idea and strategy. It has no fixed model and is suitable for large, medium and small enterprises and websites. If applied properly, this viral marketing method can often be obtained at a very low cost. Very significant effect.
5. Quick URL promotion: that is, the method of rationally utilizing network real names, general URLs and other similar keyword website quick access methods to achieve website promotion. The shortcut URL uses natural language to establish a corresponding relationship with the website URL.
This provides great convenience for users who are accustomed to using Chinese. Users only need to enter it and it is easier to remember than the English URL. You can access the website using the shortcut URL, and use your own native language or other simple words to "replace" the website with a URL that is easier to remember and easier to reflect the brand image, such as Choosing the company name or trademark, main product name, etc. as the Chinese website can greatly make up for the shortcomings of the English website that is not convenient for publicity, because it has certain value in website promotion.
6. Online advertising promotion: Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising,... >>
What is online promotion?
If you go into too much detail, you may be even more confused! Let me put it simply: I worked in a medium-sized company doing online promotion for three months and quit. The "ugliest" part of this job is to post small advertisements on the Internet, and the "nice" job is to use Internet means. , promote your company's products, business services, website, Weibo or blog and other information to expand visibility.
Now let’s talk about my work experience. I feel that the work in the online promotion profession is very complicated, ranging from maintaining websites, maintaining servers, updating website content, to posting small advertisements, and maintaining QQ groups. Even if some departments are short of manpower, you have to help, such as delivering goods and picking up goods.
My experience is that this job does not last long, it is for "young people", and I feel it is suitable for girls. It's a bit like a secretary's job. I'm a boy, and most of the people doing online promotion in the company are girls. It feels like I just stare at the computer doing nothing every day, complete the tasks, and then get off work.
Finally, let me tell you, if you are a boy and you are dawdling in this job, it is not a bad job. But don’t do it for too long. You can leave after a year at most. After all, when you are young, don’t let it pass by doing nothing, otherwise you will regret it
All handwritten, I hope you can adopt it
What is the main purpose of online promotion?
Online promotion is a promotion method that takes enterprise products or services as the core content, establishes a website, and then displays this website to netizens through various free or paid channels.
A common promotion method is promotion on major platforms. Free website promotion includes forums, SNS, link exchange, B2B platform website building, blogs, and new media channels such as Weibo and WeChat. In a narrow sense, the carrier of online promotion is the Internet. Internet promotion is not considered online promotion; it can be divided into two types: 1. Good user experience, 2. Word-of-mouth: using Internet platform tools for promotion
What exactly is online promotion? How to do it?
Online promotion is to use your own means, such as optimization, sending information, etc., to publish your company's information and let other netizens see it, and this is only superficial. , what real online promotion should do is to let the information you send be seen by customers who need your company's products, and attract them to your website, thereby increasing the number of website visits, and then through The attractiveness of the website
will increase the trust of netizens in this website, and ultimately increase the number of customers; in terms of remuneration: it should be proportional to your efforts
How much money you make for the company, the company will naturally share it with you; as for whether it is legal or not, I think this is determined by the nature of the company, not by promotion.
What is the main purpose of Internet promotion?
What is the main purpose of Internet promotion? This question is difficult to answer for you. It depends on which aspect of Internet promotion you study. Website promotion is free. , there are also paid courses. If you know that you only learned free promotion, then you can find a job in free promotion. Don’t be afraid of working when you first start learning. You have to give yourself some confidence. Work and learn at the same time. Slowly you will It will be done.
What is the main job of online promotion?
Online promotion, as the name suggests, is to promote your product company or others on the Internet. To put it simply, it is advertising online. The daily work is basically to register the website Baidu Zhizhi, Baidu Wenku, etc. under Baidu, publish information on Weibo, WeChat, etc., refresh information, post, etc. As for the technical aspects, it is up to you. You will definitely not do well at the beginning. Online promotion is slow work and careful work, and it will take two or three months to see results. This is called SEO. SEM is to do bidding on paid platforms, such as Baidu promotion, 360 Eyes, etc. It depends on what aspect you are engaged in. I am also engaged in online promotion, so we will discuss more in the future.
What skills are needed to do online promotion?
There are many types of online promotion, such as:
1. Keyword promotion:
1. Keyword bidding rankings of search engines such as Baidu Promotion
2. SEO, search engine keyword optimization
3. Commercial website keyword promotion
4. Marketing software promotion
5. Other promotion methods include forums, blogs, QQ group postings and mass mailings
Second supply of external links: external links refer to links imported from other websites to your own website
3. Soft articles: Refers to pure text advertisements published by enterprises through planning in newspapers, magazines, DMs, the Internet, mobile phone text messages and other promotional media
4. Friend links
Simple That is to say, on your website, clicking on a line of words or a picture will switch to (or pop up) another page that you recognize (for example, your favorite website, your friend's website), this is called a friendly link .
Website exchange links are also called friendly links, reciprocal links, exchange links, etc.
The above are some of the most basic online promotion methods at present. If you are a salesperson in online promotion, you don’t need to know these things very thoroughly. You just know them all. As a salesperson in online promotion, In fact, the most basic ability that personnel need is a good mentality. Because when you are engaged in online promotion, you will encounter more rejections in the sales process than in other industries, so it is inevitable that you will be hit and your mentality will fluctuate. In this kind of situation, When the situation arises, you need to learn to adjust.
In addition, the more important ability is your own initiative and learning ability. To put it simply, you should take the initiative to obtain what you don’t understand, ask more questions, learn from experienced business personnel, and analyze and summarize based on your own situation. Only Only in the process of continuous thinking and summarization can you grow faster! You must know how to persevere when encountering difficulties and setbacks. These are the abilities you need to possess most. As for the specific operation methods of some of the online promotion methods I mentioned above, they are technical issues. You can learn the principles in the process of your work. It is impossible to master the technical operation methods in a short time, and this is the job of network promotion technicians. You only need to understand it, and there is no need to learn the operation yourself.
That’s all, I hope it will be of some help to you. If you have any other questions, you can leave me a message at any time. Good luck! O(∩_∩)O~