At the arrival of the new century, Hemisphere Group Company has formulated the implementation strategy of the second venture of Guangdong Hemisphere Industrial Group Company. The implementation of this strategy has made Hemisphere Group develop towards the target mode of "joint-stock company, standardized management, high industrial level, diversified functions, large-scale economy and international management".

Hemisphere brand is a huge intangible asset of the group company and a monument cast by hemispheres for more than 20 years. In 2004, Hemisphere brand won the title of famous trademark in Guangdong Province, and in 2005, Hemisphere brand rice cooker won the title of famous brand product in Guangdong Province. In order to make full use of this asset, the group company formulated the Interim Measures for the Management of Hemisphere Brand Franchise, which fully opened the scope of use of Hemisphere brand. With this franchise mode, the company encourages qualified units and individuals in the society to use Hemisphere brand for compensation, introduces new investors to operate Hemisphere's existing products or other products covered by Hemisphere trademarks, and competes with Zengchuang Hemisphere Group for new advantages in a rolling way, making more contributions to revitalizing China's national household appliance industry.

At present, many enterprises and individuals have used Hemisphere trademarks or entered Hemisphere Group to operate Hemisphere products according to franchise mode, which has achieved good economic benefits.