Because China goods are cheap, they are very popular on the platform of cross-border e-commerce. For example, clothes made in China are hot-selling products. A winter hat looks like an ordinary hat, and the price is 4 dollars. Sometimes they can sell 30,000 to 50,000 pieces a day and earn millions a year.

For many small and medium-sized enterprises in China, the choice of "going out to sea" to sell goods is also to expand business opportunities. Some merchants say that in JD.COM and Taobao, there are thousands of merchants making every product, and they have to do it again. They can't do it if they don't drive a train and spend a lot of advertising money.

The investment fields of cross-border companies are product differentiation advantages and brand operation appreciation. Cross-border e-commerce's import and export, online sales, conversion rate, website traffic, independent visitors and other indicators are finally reflected in the brand support of many independent export stations for commodity sales.

The core competitiveness of commodities lies in whether they can provide services that meet personal needs and emotions. Second, partial breakthroughs have been made in omni-channel cross-border ecological construction. With the maturity of cross-border electronic commerce, related supporting industries have emerged, leaving more opportunities for entrepreneurs.