A trademark is a direct symbol of an enterprise, and registering a trademark is the primary task of an enterprise's development. However, trademark registration will not happen overnight, and registered trademarks are not a simple event. Our company has summarized several points about trademark registration, hoping to help you:

1. The registrability of trademarks should be considered

According to the provisions of China's Trademark Law, trademarks can only be protected by trademark law if they are registered with the Trademark Office of the State Administration for Industry and Commerce. However, not every trademark can be registered, and it is necessary to do a good job of investigating the registrability of products or services in advance. Avoid preparing for a long time but in vain. Don't worry if you register for a regular product or service.

2. The trademark should be distinctive.

a trademark is a symbol of goods or services, which represents the image of an enterprise and plays a role in identifying and publicizing goods and services. The characters, figures or their combinations used in trademarks should be easy to identify, call and remember, and also have significant features. If a well-designed trademark is not distinctive, can't be registered and can't be protected, it is undoubtedly a failed design

3. The trademark should be coordinated with the nature of the goods.

distinctive trademarks are not necessarily suitable for commodities. For example,' Flying Horse' will definitely be better than' Lame Donkey' when used on bicycles. Similarly, not many people will like to wear' Bear's paw' brand leather shoes. Therefore, trademarks should be compatible with the nature of goods and the psychology of consumers.

However, there are two sides to the development of things. The development of some trademarks hinders the diversified development of brands in the future. Wahaha is a good example. Wahaha drinks can be said to have entered thousands of households, but the Wahaha children's wear introduced in the future is not recognized by people. Because people have subconsciously thought that Wahaha is a children's drink maker, and the rest are not professional. Therefore, it is very important to choose trademark registration, which can be said to be a science

4. Trademarks should conform to the cultural habits of consumers.

with the continuous improvement of China's economic and technological level, the number of products sold abroad has increased year by year. The trademarks of these goods should meet the cultural requirements of the products sold, and avoid the bad associations that may be generated when the trademarks are used in different regions. For example, elephants are generally auspicious symbols in Asia, but they are synonymous with' big and useless' in the United States. However, a product in China has used this trademark, and its performance in the American market can be imagined. For another example, a new car developed by a big American automobile company is named NOVA, which means' new star' in English, which has a good meaning. Therefore, the regional culture of trademarks will seriously affect the connotation of trademarks. This is also obvious in China. If it is a regional trademark registration, there is no big problem, but if it is a long-term trademark strategy, it should be cautious.

5. Consider the unification of enterprise logo recognition system

Trademarks and enterprise names are both identifying marks of enterprises. Although these two identifying marks have different legal attributes, considering the unified development of enterprises and the consistency of external publicity, trademarks need to be consistent with the company.

in short, it is a prerequisite to protect trademark property rights to register trademarks as soon as possible.