Heima franchise principles:

1. Franchise outlets must use a unified trademark and corporate image, and must not do anything that damages the company's image for any reason or form.

2. Any company, individual or immediate family member who joins is not allowed to privately set up SF Express stores and other peer company outlets in other domestic cities, is strictly prohibited from acting as an agent for peers, and is not allowed to operate other businesses that violate the franchise agreement.

3. Franchise outlets are based on counties and cities above the county level. Any central regional city cannot hinder the independent establishment and operation of counties and cities above the county level for reasons of regional jurisdiction without the consent of the operation center.

4. Franchise outlets must not violate national regulations, laws, and policies. They must strictly implement management and operation regulations, conduct business in accordance with the provisions of the agreement, actively cooperate with the business principles and policies of the head office, and unconditionally implement the operation center management.

5. Franchise outlets must be equipped with software and hardware facilities such as operations, vehicles, and personnel.

6. Franchise outlets enjoy a unified management system such as the right to use trademarks and related elements, pre-professional training, supporting services, and IT support.