After the founding of New China, Article 2 of the "Interim Regulations on Trademark Registration" approved by the Government Affairs Council in 1950 stipulates: "General public and private factories, merchants, and cooperatives must use dedicated trademarks for the goods they produce, manufacture, process, or select. When registering a trademark, you should apply for registration to the Central Private Enterprise Bureau of the Financial and Economic Committee of the Government Administration Council in accordance with the provisions of these regulations. "Therefore, in the early days of the founding of the People's Republic of China, our country implemented a voluntary trademark registration system, that is, it was up to public and private manufacturers to decide whether to apply for trademark registration. However, as my country's socialist transformation process of capitalist industry and commerce progresses and the planned economic system is gradually established, the exclusive right to trademark gradually overflows the scope of rights in the legal sense and evolves into the exclusive right to trademark in the administrative sense. On March 9, 1954, the Central Administration for Industry and Commerce issued the "Instructions on Unregistered Trademarks" and the "Interim Measures for the Administration of Unregistered Trademarks", requiring local industrial and commercial administration departments to register unregistered trademarks. The original intention of registering unregistered trademarks was to stop trademark abuse and clean up trademarks with reactionary and decadent ideas. However, it became the origin of the compulsory trademark registration system in the future.
On January 17, 1957, the State Council agreed and forwarded the "Opinions of the Central Administration for Industry and Commerce on Implementing Comprehensive Registration of Trademarks". my country began to implement a compulsory trademark registration system, requiring trademarks used by enterprises and cooperatives to Registration is required. Those who have not registered should complete the application procedures before June 30, 1957. Unapproved trademarks may not be used thereafter. The reason why the trademark registration system is compulsory is that "trademark management is also a way to urge companies to pay attention to improving product quality. Because in the market, consumers often point to the trademark and require supply of goods with good quality and reputation. It is clear that trademarks are a symbol that represents the quality of goods. "Just because "trademarks are a symbol that represents the quality of goods," trademarks have become a means and tool for administrative departments to supervise the quality of goods. The "Trademark Management Regulations" approved and promulgated by the Standing Committee of the National People's Congress in 1963 only fixed the trademark work practice after 1957 in the form of law, and the compulsory trademark registration system was officially determined in the form of law.
After the implementation of the national unified trademark registration system on November 1, 1979, the legal basis for my country's trademark registration and management work is still the "Trademark Management Regulations" promulgated in 1963. According to the "Trademark Management Regulations", trademark registration should still implement the compulsory registration system, but whether it is actually implemented is another matter. During the drafting of the Trademark Law, there was a fierce debate between the parties on whether compulsory registration or voluntary registration should be adopted. ① In the end, my country’s Trademark Law still complied with the economic construction-centered situation in the early stage of reform and opening up, and adopted the principle of voluntary registration, but left a compromise plan for all parties, that is, some goods that are related to the health and life safety of the people were implemented. Compulsory trademark registration system. The purpose of implementing compulsory trademark registration for these goods is to monitor the quality of goods through trademarks and protect the health and life safety of the people. This reflects that people at that time had not completely gotten rid of the idea that "trademarks are signs of quality", which is also reflected in the fact that there are still some provisions on adjusting the quality of goods in our country's Trademark Law.