After a trademark is approved, it can be used in the market. It takes a lot of time and energy for a company to register a trademark, but a trademark will also create great value for the company in the market. Enterprises can transfer or license, let others use the trademark and obtain a certain amount of funds themselves. Transfer transfers all ownership, but after licensing, the transfer right still belongs to the original trademark registrant.

In general, trademark licensing is a concept, which means that the trademark registrant authorizes others to use his registered trademark by signing a trademark licensing contract. It should be noted that the authorized party must engage in business activities in accordance with the provisions of the contract and pay the agreed fees to the authorized party. Regarding the matters that both parties should pay attention to when authorizing and licensing, a complete summary is as follows:

In order to facilitate the Trademark Office to manage the nationwide trademark licensing situation, promptly discover and correct problems, and safeguard the legitimate rights and interests of both parties, as long as it is licensed Anything used by others must be filed with the Trademark Office. Moreover, after registration, the public can learn about the true situation of trademark licensing through trademark announcement, so as to facilitate consumption.

When a trademark is licensed to others, goods from different sources may use the same trademark. On this basis, the trademark owner needs to supervise the quality of the goods used by the licensee under the registered trademark. Prevent licensees from using trademarks to pass them off as good ones, which not only harms the rights and interests of consumers, but also causes reputational damage to the trademarks and corresponding companies.

There is another point about location that can be explained. When a trademark is licensed to others, there will be many sources of goods, so the name of the licensee and the origin of the goods must be marked on the goods using the trademark.

The last thing you need to remember when using a trademark is that you should keep evidence of your usual use of a trademark, including evidence of permission for others to use it, which can also be used as evidence of effective use of a registered trademark. .

In fact, trademark licensing itself is a strategy that can promote a win-win situation for both companies. If the supply of products exceeds demand, licensing can allow more trademarks to be sold in the market. In fact, it is It is a way to save the situation where supply exceeds demand, and the licensee can also get some benefits from it. As long as the relevant laws are followed, it is the best situation.