Company registration: an enterprise legal person who has established a company according to law and obtained legal person status. When it is established, it needs to be approved by many departments including industry and commerce, quality supervision, taxation, social security, statistics, etc., and finally it can operate normally after obtaining a business license (five certificates in one). Company registration is essentially the registration of a legal business entity.

Trademark registration: refers to the legal fact that the trademark owner applied for registration of the trademark he used in order to obtain the exclusive right to use the trademark in accordance with the registration conditions, principles and procedures stipulated by the state, and the trademark office approved the registration after examination. A trademark approved and registered by the Trademark Office is a registered trademark and enjoys the exclusive right to use a trademark.

Brand registration needs to know what a brand is. Brand is an identification symbol, a spiritual symbol, a value concept and the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. Only with the power of innovation can we be in an invincible position in the fierce competition, and then consolidate the original brand assets and participate in the competition at multiple levels, angles and fields. It is the company's name, trademarks of products or services and other intangible assets that can be distinguished from competitors' signs and advertisements, which constitutes the company's unique market image.

The difference between the three, we believe that the company registration is through legal registration, in order to obtain the business entity, and with this entity, you can apply for trademark registration and build a brand. Trademark registration is a legal application to distinguish other products and services and obtain the exclusive right to use trademarks. Only through trademark registration can the brand of an enterprise be established and built. Because the brand itself needs to be attached to a legal trademark, there is no trademark or other people's goods are used to form a brand, then the brand has no meaning of existence.

Does that mean that a trademark is a brand? Brand is a broad word, which can be said to be an abstract concept. It exists to endow the manifestation of trademark with more innovative ability, image enhancement and cultural forging. , and ultimately strive to achieve the greatest wealth for the enterprise.