Since its establishment, Pinduoduo has gone from a little-known rogue APP to an e-commerce giant that is now on par with Taobao. This is inseparable from the efforts of all Pinduoduo employees and their understanding of consumption. A grasp of investor psychology, keen operational awareness, and a strong sense of crisis.
The broadcast of the TV series "The Son-in-Law" has received high ratings, and the commercial plot in the TV series has naturally attracted the attention of many people. While watching the TV series, everyone will inevitably think of it. The "Pin Dao Dao" in the play adopts the pattern of "Pin Duo Duo", and the pronunciation is also similar. At this time, "Pinduoduo" affiliated companies quickly registered "Pinduoduo" as their own trademark, and their crisis awareness is evident.
Although I feel that Pinduoduo’s affiliated company’s application to register the trademark “Pinduoduo” cannot effectively prevent the occurrence of trademark collisions, Pinduoduo’s strong sense of crisis really impressed me. As the saying goes, "You can't have the intention to harm others, and you can't have the intention to guard against others." This is true in life, and this is true in business. Although Pinduoduo’s approach cannot effectively prevent trademark collisions, it can also prevent some trademark collisions from occurring. It can be said to be nip in the bud and is a wise move. After all, it only costs a few hundred yuan to apply for a trademark by yourself. If someone takes advantage of it, whether it is being bought and sold at a high price, or it constitutes unfair competition, it will be a big loss for Pinduoduo officials.
After all, there are more than one or two trademark disputes. People who want to compete will deliberately register similar trademarks and then publicize these trademarks. When they affect the normal sales of the original products, the original Product managers, forced by the product's reputation, will pay high prices to recycle these tainted trademarks. Since the meme "Fighting Sword" comes from a TV series, it is equivalent to bringing its own traffic. Pinduoduo will not lose money by registering it as its own trademark first. After all, with one more trademark, there will be more development paths in the future. One strip, or wider.
Nevertheless, this approach of rushing to register a trademark is only a temporary solution, not the root cause, because after all, there are too many familiar pronunciations with "Pinduoduo", and it is impossible to register them all as your own trademarks, and there will always be things that slip through the net. of fish. Furthermore, even if Pinduoduo’s affiliates register all products with similar pronunciations to Pinduoduo as their own trademarks, there are still others with similar shapes. Therefore, it is unrealistic to use this method to deal with commercial conflicts.
How can we effectively prevent commercial conflicts? This requires judicial agencies to have strict legal reference, and the commercial sector should actively establish a healthy business system and strictly resist unfair competition.