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Why should the trademark registration be examined manually?
The main reason why trademark registration needs manual review is to ensure that trademarks meet the requirements of laws and trademark registration regulations. Here are some specific reasons:

1. Ensure that it does not conflict with the existing trademark: Manual audit can ensure that the applied trademark is not too similar or confused with the existing trademark by comparing the registered trademark database. This helps to protect the rights and interests of trademark holders and prevent confusion and misleading consumers.

2. Ensure compliance with legal provisions: trademark registration involves legal and intellectual property provisions. Man-made examination can ensure that the trademark application conforms to the trademark laws and regulations of the country or region, including the registrability of the trademark and does not violate public order and good customs.

3. Ensure the uniqueness of trademarks: trademarks should have certain uniqueness and identifiability to distinguish them from other trademarks. Human audit can evaluate the uniqueness and identifiability of trademarks, and ensure that the applied trademarks are not too similar to the existing trademarks, nor are they too common.

4. Provide professional guidance: Manual review is conducted by professional trademark examiners, who have a deep understanding of trademark law and practice. They can provide professional guidance and suggestions to help trademark applicants follow the correct procedures, regulations and best practices.

Through manual audit, the trademark registration agency can ensure the standardization, compliance and fairness of the trademark registration process. This will help to protect the rights and interests of trademark holders and maintain the stability and fairness of the trademark registration system.

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