In business society, almost everyone knows that a trademark is the face of an enterprise. The earliest trademarks originated in the Song Dynasty in ancient China more than 3, years ago. At that time, businessmen were very aware of the importance of trade names (that is, today's trademarks)!

Today, trademarks have a universal registration and protection system, and many countries, including China, have strict regulations on the registration and use of trademarks. A trademark can be written, graphic or a combination of graphic and text. However, there will always be this phenomenon of "hitting the face", that is, some trademarks will contain "typos".

Of course, this doesn't mean that we haven't found it. Some of them may have a long history, some may be established agreements, and some may be creative ideas. In the end, these are all understood and recognized by consumers, just like the "typo" in ancient Chinese, which we now call "generic words".

netizens have two mainstream views on the "typo" in trademarks:

trademarks, as an important component of social culture, should bear the important responsibility of cultural transmission, and typos are easy to confuse the correct writing, making it easier for many consumers who can't confirm it;

Some of them are more reasonable and creative. For example, in the trademark "Rong 36", the bottom of the word "Rong" was replaced by "RMB", and at the same time, it was highlighted in gold to show the financial attributes of the enterprise itself.

But in Xiaobian's opinion, enterprises still have a little thought in it. After all, trademarks with pure words are easy to form an approximation when searching and reviewing, but designing the words and writing them as so-called "typos" can slightly avoid this problem;

sometimes it can even play the role of anti-counterfeiting, because some small flaws or details on the trademark may only be known to the design applicant, but pirates will naturally not know (just like this year's Olympic Games, Brazilians will naturally not know that the star tip of the small pentagram of the China national flag is facing the center of the big pentagram)

Of course, in addition to enterprises like Rong36, even many Fortune 5 groups and century-old brands are known throughout the country.

1

The word "home" in the Chinese trademark of Carrefour, the world's second largest international retail chain group, once caused many consumers' disputes because it was missing a apostrophe;

2

Quanjude, a century-old store, lacks a horizontal line in its "heart", which was once cited as a talk by diners after eating roast duck;

3

In Yoshinoya's word "Ji", the word "Shi" on it was written as "Earth";

4

The word "Meng" of Mengniu, a well-known milk brand, is also missing.

I believe it's not that the designers of these corporate trademarks are illiterate, but that the strokes are simplified or interpreted from the perspective of aesthetic calligraphy or creative design. However, whether corporate trademarks need to be based on cultural inheritance and text education, or design creativity and brand culture appeal first, different people have different opinions, and consumers just buy it ~ ~