The meaning of the Jinan Spring Water Festival logo mainly includes the following points:

1. The logo uses the traditional water pattern to form the cursive character "spring", which highlights the characteristics of Jinan's famous springs .

2. The three intertwined vortexes represent the harmonious unity between heaven, earth and man, implying the Jinan Spring Water Festival’s pursuit of the concept of harmonious existence between man and nature.

3. The effect similar to the handprint pattern represents the simplicity and integrity of Jinan people and embodies the humanistic color of Jinan Spring Water Festival.

4. The ink and wash effect highlights the beauty of the cultural temperament of Quancheng and expresses the Jinan Spring Water Festival’s respect and inheritance of traditional culture.

5. The overall concept of the logo is unique, the form is malleable, and it profoundly conveys the cultural connotation of Beautiful Spring City.

In addition, the logo also has certain regional cultural connotations. "Colorful Baby" is the mascot of the Jinan Spring Water Festival, based on the water droplets representing the spring. The idea of ??"Colorful" comes from the gorgeous scene of water droplets refracted by the sun, and also implies the rich and colorful cultural life of Jinan people. The image of "water drop" is like a seed about to sprout, representing life and vitality.