1. Conduct product research first.

Under the premise of ensuring product quality, cross-border e-commerce needs to work hard on product research. The contents of product research include: product performance, competing products, main target markets, domestic and foreign competitors, customer's product experience, shortcomings of similar products, selling points of similar products, etc. If you want to sell your goods at home and abroad, you must have excellent quality, so you need to find more reliable sources.

2. Prepare capital and material input

How do novices engage in cross-border e-commerce? Pre-fund preparation is essential, but there is no need to prepare too much, because cross-border e-commerce is very risky. Once the goods are unsalable, the capital chain will be difficult to turn around, and hoarding goods requires a lot of investment in the early stage, which is not very recommended for individuals. Therefore, new businesses try not to hoard goods, and send as many goods as they have orders, so as to ensure profitability first.

3. Establish your own cross-border e-commerce platform.

When many novices mention cross-border e-commerce, they will first think of platforms such as Amazon and ebay, but in fact, the competition among major e-commerce platforms is very fierce now, and it is difficult for new businesses to get ahead. So it is better to establish your own independent e-commerce station.

Step 4 Pay attention to social media

Nowadays, many customers and enterprises communicate through social media, including Weibo, WeChat and Tik Tok. If they are mainly for overseas users, then you need to have Facebook, YouTube, Twitter and so on. You can put social media links on your cross-border e-commerce website to make customers pay attention to you and help you accumulate private domain traffic.

5. Cultivate professional teams

After a series of product research, website construction and marketing processes, you can almost have stable customers and orders. You can consider doing big business at this time. You can participate in regular training of cross-border e-commerce, encourage knowledge sharing among teams, build organizational culture and team culture, and hire professionals to hold key positions. In short, you should further develop your own brand and gain a foothold in the cross-border e-commerce field.