Issey Miyake is the most popular fashion brand in Japan, and its bags were once popular in the entire fashion circle. So, for the Issey Miyake brand, what other brands besides bags are there? What level is it in the world? Let's learn together.

What brand is Issey Miyake?

Issey Miyake is a Japanese brand.

The founder of Issey Miyake, Mr. Issey Miyake, established the Issey Miyake Design Studio in Tokyo in 1970. Since then, Issey Miyake International Company, jewelry companies, European companies and American companies have been established one after another.

Issey Miyake is a master of art. His fashions are very creative and combine simplicity, basicness and modernity. Issey Miyake seems to have become independent of European and American advanced customization. His design concept can almost compete with the entire Western clothing design circle. It is a new design style that represents a new direction in the future.

Issey Miyake’s design directly extends to the field of fabric design. He applies modern science and technology to traditional fabrics handed down from ancient times to the present, and combines them with his personal ideas to create unique and incredible fabrics and clothing. He is known as the "fabric magician". Before designing and making, Issey Miyake always sticks to fabric, wraps it around himself, feels it and understands it. He said, "I always close my eyes and wait for the fabric to tell me what to do."

Issey Miyake's requirements for fabrics are almost demanding, and it is common for fabric manufacturers to make hundreds of processing improvements. Therefore, the fabrics he designs are always unexpected and have magical effects. For example, traditional quilting cotton is used at Issey Miyake for its unique and magical effect. He prefers Japanese pattern dyeing, crepe fabrics, and non-woven fabrics woven with straw. I love black, grey, dark colors and Indian sutra dyes. The obscure tones used by Issey Miyake are full of strong oriental feelings. He likes to use large color blocks of fabric splicing to change the shape of Minqing ribbons, especially to enhance the integrity of the wearer, making his designs eye-catching and unique.

Issey Miyake is good at cubism design. His clothes are reminiscent of traditional Japanese clothing, but they are unprecedented in Japan. Issey Miyake's clothes have no commercial atmosphere, some are creative works full of dreams. His customers were avant-garde people from the middle and upper classes of the East and the West.