The national tide culture rises, but there are always some brands that decline. Boy London is one of them. Not long ago, it was found that BOY LONDO's online flagship store hung a notice of closing the store and clearing the warehouse. This matter is actually a helpless move, and the brand is going downhill again.

The encounter was because the hero of the Tangshan beating incident wore an extremely flamboyant BOY LONDO costume, which led to the damage of BOY LONDO's clothes, and even a picture far away from such people was widely spread, including people wearing BOY LONDO costumes.

Clearance sale However, in February1year, BOY LONDO once had a clearance sale in the official flagship store, which clearly stated that the clearance sale time was one month. However, it is found that although BOY LONDO had a clearance sale, the price of a dress did not drop at all, and the highest selling price was 100 yuan.

The official flagship store is flat, and after the recent beating incident in Tangshan, the official flagship store of BOY LONDON has been flat, because one of the men is wearing Boy London's clothes. In Boy London's Tmall flagship store, if customers send some questions about the Tangshan beating incident, as long as keywords are involved, Tmall's official flagship store will automatically reply: "Resolutely resist violence, thank consumers for their continued support for Boy London". And the quality of the official flagship store is not as good as before.

In fact, the copyright issue really led to the closing and reopening of BOY LONDON's online shop. Opening and closing is the copyright issue of the brand. First of all, there are too many shanzhai, and basically they often go to court. Moreover, the BOY LONDON trademark has two copyrights in China, namely "English version" and "Korean version". The two copyrights competed in China for 10 years until 20 17 years. After hearing by the Beijing Higher People's Court, the trademark of BOY LONDON belongs to the British brand.

So, in the final analysis, BOY LONDON is not quitting the Internet, nor is he trying to do big marketing, but there are some problems with the brand itself. Whether it is copyright issue, shanzhai issue or price aesthetic issue, BOY LONDON has failed to catch up with our present era. BOY LONDON may have been very popular in the past few years, with numerous celebrity endorsements. But now he has been going downhill in China, and more and more young people don't like this brand at all. Therefore, the incident is not marketing or quitting the network, but it is really helpless.