When purchasing a trademark, what principles are followed in granting trademark rights?

Many business people know that trademarks are intangible assets of enterprises and have strong room for value-added. Trademarks are like domain names. Good domain names and good trademarks are very valuable. So, when purchasing a trademark, what principles should be followed in granting trademark rights? Come and take a look at the relevant content that the editor has compiled for you.

The principles for granting trademark rights are:

1. The principle of voluntary registration as the mainstay and compulsory registration as the supplement;

2. The principle of first-to-apply.

What are the conditions for obtaining trademark rights?

1. The design of the trademark logo must be composed of one or more of text, graphics, letters, numbers, three-dimensional logos and color combination elements.

2. The words and graphics used in the trademark should have distinctive features and be easy to identify.

3. It is not identical or similar to others’ registered trademarks.

4. It does not fall within the scope of the prohibitive provisions of the Trademark Law.

5. Application for registration should be made to the Trademark Office in accordance with the law. Without registration, the user shall not obtain trademark rights.

Principles to be followed in the use of trademarks:

1. The principle of not blindly using indiscriminately

After the trademark is determined and before use, inquiries should be made to avoid infringement of other people's prior rights and Violate other provisions of the law.

2. The principle of not "doing it all the time"

The popularity of a trademark is gradually formed in the minds of consumers through long-term use and accumulation over time. Frequent replacement of trademarks will cause consumers to be less impressed or even distrustful of the brand, which is not conducive to the improvement of trademark visibility.

3. Do not use the "edge ball" principle

Imitating well-known trademarks and using the influence of well-known trademarks to promote one's own products is speculation and unfair competition. Using "edge ball" trademarks It's really a bad idea.

4. Principle of not "extending service"

The validity period of a registered trademark is ten years. It is illegal to continue to use an expired trademark, so it is very important to renew it in a timely manner.

The above is all the content compiled by the editor about the principles to be followed in granting trademark rights when purchasing a trademark. I hope it will be helpful to you. You can conduct some transactions of trademark purchase because it is more professional and safer.