1. Product Marketing

The product positioning of Xiaocan Tea is unique. It mainly focuses on tea leaves. The tea leaves are made into small cans of tea that are convenient for brewing. They are obtained through convenient product forms. Consumer favor. The product is characterized by convenience, deliciousness, and health. Plant extracts are low in sugar and calories, and are in line with the trend of natural health drinks. Xiaoguan Tea’s product innovation is the top priority of its marketing strategy.

2. Brand Marketing

The Xiaoguan Tea brand has become a well-known brand because it pays attention to the creation and maintenance of brand image, masters the essence of fan management, and through various promotion activities, Lead consumers to recognize and accept small cans of tea.

Xiao Guan Tea has made great use of social media in brand promotion and established online social media platforms such as official Weibo, WeChat public accounts, and Xiaohongshu, attracting a large number of fans and spreading brand value and culture. . Xiaocan Tea uses WeChat marketing to create a virtual image and win the popularity and love of young consumers.

3. Marketing innovation

Xiao Guan Tea continues to innovate, developing black tea, green tea, white tea, oolong tea and other flavors, and also launches related supporting services, such as tea ceremony training, using many categories Diversify to meet the needs of different consumers.

Little Can Tea also focuses on the development of dessert tea drinks, using small can tea brews with snacks such as glutinous rice flour, red beans, taro, etc. to create nutritious and delicious tea drinks, combining the appearance of small can tea brews with nutritional quality Together, it makes consumers unforgettable and drives the rapid growth of product sales.

4. Marketing channels

The sales channels of small pot tea are closely integrated with joint marketing. It is widely used in teahouses, coffee shops, restaurants, hotels, supermarkets, department stores, airports and other places. They all have sales points and product distribution channels are extensive.

Xiao Guan Tea has established a complete supply chain management and reached strategic cooperation with tea producing areas such as Shandong and Zhejiang to ensure the quality and quantity of tea raw materials and the quality of products from the source.

To sum up, Xiaoguan Tea has won the trust of the market by focusing on customers and meeting the needs of different customers through multi-faceted marketing strategies such as innovative products, building brands, exploring channels, and improving services. and favor.