McDonald’s is a modern and enterprising burger brand that carries out continuous business innovation in China and provides a dining experience that “is what I like, anytime, anywhere.” McDonald's entered the Chinese mainland market in 1990 and became popular. Currently, China is McDonald's third largest market in the world, the largest franchise market in the world, and the fastest growing market in the world. Now, McDonald's is comprehensively promoting the upgrade of restaurant experience, integrating cashless payment, self-service ordering system and table delivery and other elements to provide customers with digital, personalized and humanized products and services. McDonald's Franchise Registration Form
The McDonald's brand has more than 32,000 fast-food restaurants distributed in 121 countries and regions around the world. McDonald's around the world makes appropriate adjustments to meals according to local tastes. McDonald's targets mass consumers, greatly reducing the risk of joining, and will surely trigger a new round of entrepreneurial frenzy. Keeping its golden principles in mind, McDonald's has traveled to six continents around the world, bringing the American lifestyle to consumers around the world. Nowadays, McDonald's has become a daily part of people's lives and drives the market economy. Under such circumstances, franchising will of course arouse heated discussions.
McDonald's golden rule is "Customer first, customer always", which is an important principle that reflects McDonald's characteristics. In order to enable each franchise store to achieve consumer-satisfactory service and standardization, McDonald's has also established a strict inspection and supervision system. McDonald's attaches great importance to employee training and has established a relatively complete training system, which provides a reliable guarantee for licensees to successfully operate McDonald's restaurants and create a unified image of the "McDonald's" brand.
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McDonald’s franchise fee:
Trademark usage fee
100,000 yuan
Authorization period is two years
Franchise deposit
10,000 yuan
Return without interest after termination of the contract
Store design
5,000 yuan
Including floor plans, renderings and construction drawings of the store
Brand promotion fee
5,000 yuan
Brand network promotion and maintenance fee (2 years) p>
Store signs and light boxes
10,000 yuan
Actual store settlement for specific installation
First batch of material payment
10,000-30,000 yuan
The specific settlement will be based on the actual ingredients
Equipment implementation fee
10,000-40,000 yuan
Yes Designated third-party supplies and services
Total investment costs
150,000-200,000 yuan
2019 McDonald’s franchise store investment costs
Currently The initial cost of investing in opening a McDonald's franchise store is estimated to be between 150,000 and 200,000 yuan, including the McDonald's brand franchise fee of 100,000 yuan, a deposit of 10,000 yuan, equipment costs of 10,000 yuan to 40,000 yuan, etc., totaling 150,000 yuan to 200,000 yuan. 200,000 yuan.
Conditions for joining McDonald’s:
1. Have a strong sense of identity with the brand and be willing to make McDonald’s your only business.
2. Have the spirit of pursuing excellence, successful business management experience, good corporate management experience, and different industry expertise.
3. Willing to work full-time during the operation period and devote all his efforts to the daily operation of the restaurant.
4. The applicant is willing to invest in and complete pre-franchising training and assessment.
5. No criminal or bankruptcy record, loyalty and integrity.
6. Have sufficient financial conditions to apply for a franchised McDonald’s restaurant.
Advantages of joining McDonald's:
1. Perfect quality assurance, continuous innovation of high-end products, and extremely high customer return rate.
2. A unified national brand, unified retail price, and long-lasting considerable profit margins.
3. Under the agreed conditions, we will provide you with the highest quality after-sales service and ensure the exclusive right to operate the brand in the agency area.
4. Complete regional protection measures and reject cross-cargo circulation.
5. McDonald’s headquarters has a comprehensive training mechanism to ensure the soft power of opening a store, so that franchise stores have excellent talents, management, and technical strength to ensure competitive advantages.
6. From store construction to opening, the headquarters will give you a grand opening gift package, and will also provide opening promotion planning services, opening promotion activity assistance, and opening advertising assistance.
7. McDonald’s headquarters provides free on-site assessment and site selection, free decoration design, assistance in store layout, assistance in purchasing ingredients, assistance in debugging equipment, on-site business practice training and guidance, etc.
8. Develop an advertising strategy and choose strong media to place ads in three dimensions. Continue to improve brand awareness and achieve sustained and steady growth in store sales performance.
9. The franchise headquarters provides long-term and continuous market research, publicity, and store promotion guidance to stores. Promotional activities will be planned and supported with promotional supplies every quarter.
10. Franchise stores enjoy the right to use the McDonald's brand, store image, staff image, professional equipment, promotional materials, management materials and other system products.
McDonald's franchise process:
1. Cooperation consultation
Investors consult the McDonald's franchise headquarters about cooperation matters by phone, fax, online message, etc., and obtain relevant information material.
2. On-site inspection
Whether the franchise project really meets your conditions requires an on-site inspection to know. If you want to inspect our projects, you can go to our company headquarters, and we will also provide free vehicles to pick you up.
3. Franchise application
As long as they meet McDonald’s franchise conditions, investors can apply to join.
4. Sign the contract
The headquarters will issue a feasibility implementation plan, sign a cooperation agreement, and grant a franchise certificate and authorization license (commonly known as a power of attorney).
5. Select a store address
McDonald’s franchisees select appropriate store addresses based on the local market environment and submit them to the headquarters for review.
6. Store decoration
The design department of the franchise headquarters provides franchisees with decoration plans and guidance.
7. All-round training
Provide all-round training, management manuals, software, etc.; determine the training method and send personnel to participate in the training.
8. Preparation for opening
McDonald’s franchisees must plan opening activities in advance, prepare the opening process, and publicize store opening discounts to build momentum for the opening.
9. Opening support
The headquarters will uniformly arrange marketing planning activities for the opening of franchise stores. Before the opening, the headquarters sends a professional technical team to the local area to support the opening, so that the opening effect can meet the standards of the headquarters, leave a good first impression on the guests, and lay a solid foundation for the franchisee's subsequent operations.