FAMILIA, a Japanese Mazda, is the prototype of Familia, and Familia is a car basically produced synchronously with Mazda in Japan. As a family car deeply loved by consumers, Familia has achieved quite good sales performance in the past few years, and the listing of the new Familia model can better take into account the personalized and younger consumer demand.
in p>21, Mazda's compact mpv premacy rolled off the production line in Hainan, FAW.
in p>22, Haima put into production Familia, a medium-sized car of Mazda.
In p>26, Familia changed from Mazda trademark to independent Haima trademark.
in September p>26, familia 2 was listed.
the powerful upgrade of Haima's own brand-Familia III
The third generation of Familia listed this time was completely designed and developed by Haima Shanghai R&D Center, and the product development lasted for 24 months. The main design idea and concept of Familia for three generations is "HOMEY is livable"; As a new generation of vertical replacement products, Familia has a brand-new design in appearance, interior and power system. The appearance of Familia's third-generation models has been redesigned, but it is not avant-garde, but it incorporates the current design concept and conforms to the aesthetics of China people. The smooth lines are not radical, and the overall feeling is relatively neutral and peaceful. In terms of active safety, Familia III adopted front and rear double disc brakes, ABS +EBD, high-brightness headlights, high-penetration front fog lights, speed-sensing locking and child safety locks to ensure the safety of members in all aspects; In terms of passive safety, Familia's third-generation car body adopts 3H high-rigidity car body with high-strength steel, and is equipped with four airbags to ensure the personal safety of the occupants in the car to the maximum extent in an emergency. The body size of Familia III is 4535mm/174mm/148mm, and the wheelbase is 2615 mm. The body is larger than the current model, and the wheelbase is increased by 5 mm. In terms of power, Haima's 1.6L engine has a maximum power of 88.2kW(12 HP) and a maximum torque of 158Nm. In addition to matching a 5-speed manual transmission, there is also a CVT automatic transmission. In terms of configuration, Familia comes standard with double airbags, front and rear disc brake systems, speed-sensing automatic locking function, adjustable overspeed alarm system and engine anti-theft system. In addition, the new car comes standard with the lighting system with the function of accompanying me home (headlight delay), the 6-way manual adjustment function of the driver's seat, the single-disc CD audio system with USB/AUX interface and other comfort equipment. On November 23rd, 29, at the 7th Guangzhou International Auto Show, Haima Automobile took the theme of "High Quality, Good Value, love plus" and participated in the exhibition with six main models including M2, S3, Prima, Familia, Huandong and Haima 3, and seven models of pure electric concept car Me***. At the press conference of Guangzhou Auto Show, Haima announced that its hatchback M2 was officially named "Cupid" and was fully listed in December.
At the auto show, Haima Auto also officially signed a contract with SPEED Cupid, a well-known domestic dance group that just won the title of the street dance group in the CCTV Dance Competition. The latter became the signing dance team of Haima Cupid, and the two parties will work together to pass on the brand concept of "high quality and value, love plus" advocated by Cupid to consumers.
Cupid the hippocampus has high open space and efficient power. The 25 mm long wheelbase, high-top design, and carefully arranged C-pillar and elevation inclination design not only give the front row a wide view, but also give the rear row passengers a high open space from the head, shoulders and knees; The 4/6 foldable rear seat design, the overall reversible space combination of the rear seat, and many delicate and humane storage space designs give Cupid a leading space advantage in its class.
it adopts mature and reliable 4A9S/4A91S engines, with displacement of 1.3L and 1.5L respectively, and its power performance is higher than that of the same class, which not only has the unique fuel economy of small displacement vehicles, but also enjoys the power performance beyond the same class. The combination of front McPherson independent suspension with stabilizer bar and rear H-shaped torsion beam suspension, supplemented by speed-sensing power steering system, ensures good handling performance and comfort of riding.
Cupid continues the fashionable and dynamic design style of Haima products, which is full of forward strength and speed, highlighting fashion taste. In terms of quality assurance, Cupid has passed the "three highs" limit test of 6, kilometers of high temperature, cold and high altitude, and especially for the complex road conditions in China, 18 prototype vehicles have been used to carry out multi-section and full road conditions tests in more than 1 cities across the country, so as to ensure the stability and reliability of products by the most comprehensive quality verification means. A series of active and passive safety devices, such as double airbags, 3H high-strength body, four-door anti-collision steel beams and ECU engine chip anti-theft, also make Cupid's quality firm and reliable.
Cupid has a super-long wheelbase of 25mm. At the same time, the designer has made the maximum head, shoulder and knee space for the drivers and passengers through the scientific layout of the body structure and seats. In the main and co-pilot seats, the 1.8-meter-tall passengers will not feel any constraint, while the passengers in the back row can cross their legs comfortably. It uses a 4/6 foldable rear seat, which can be turned over as a whole, realizing various spatial combination changes. After all the rear seats are folded and turned over, the whole cargo space is not inferior to a small MPV. Moreover, Cupid's rear hatch is designed with a large-angle hatchback, which can easily load large-volume items.
WU GANG, general manager of Haima Automobile Sales Company, pointed out that the naming and listing of Cupid is another important achievement of Haima automobile platform strategy after the new generation of Prima. The listing of a new generation of Prima means that the switch between the new and old platforms in Haima is basically over; The listing of Cupid marks that Haima has opened a brand-new AO platform. After three years' development, Haima Automobile has re-accumulated its development energy by adjusting its product structure. On April 23rd, 21, auto china ushered in the listing of a number of new cars, among which Haima S3 Knight was one of them. There are three new cars listed by S3 Knight: 2. Comfort, 2. Luxury and 2. Pilot. According to the staff in the store, the manufacturer's price is between 12, and 14, yuan, but the actual price is low or high. At present, Hangzhou Haitong Sales & Service Store has accepted the reservation, with a deposit of 2, yuan. The car will arrive at the store around April 25th, and it is a manual version with a skylight (about 13, yuan). It is estimated that the reserved users will not be able to pick up the car until 3-4 working days later.
In terms of appearance, the S3 Knight of Haima borrowed the modeling design of European SUV, and the overall line design was smooth. It is equipped with a brand-new HA-VVT-2. engine independently developed. This model is equipped with dual VVT technology (variable valve timing technology). When the speed reaches 6 rpm, it can output a maximum power of 149 HP, while the speed only needs to reach 4 rpm to output a maximum torque of 195 N m. Motivation is not strong, and it is not difficult to meet the needs of daily life.
Haima S3 Knight is the first urban SUV in Haima. It has the atmospheric appearance that an SUV should have, and the price is between 12, yuan and 14, yuan. There are quite a few competitors in the same class. As for whether it can occupy a place in the urban SUV market, we will wait and see. Haima sales and service stores around the country have already exhibited cars to the store, and interested friends can enter the store to enjoy the cars.
In terms of handling and safety, Haima Knight is based on the high-end and professional SUV technology platform, and on this basis, it integrates many technical achievements that have been developed with great concentration for many years, and its performance and quality are trustworthy; Combined with the application of SSPS speed steering system, Bosch version 8.1 ABS+EBD+BAS system and 3H structure high-rigidity boron steel body design, it also provides better driving experience and better safety guarantee for Haima Knight. On April 23rd, 21, at the 11th auto china Auto Show, Prince Hippo was listed. This time, Prince Haima listed five models, with the price of 29,8 yuan for economy, 33,8 yuan for strength, 35,8 yuan for standard, 38,8 yuan for enterprising and 42,8 yuan for elite.
The user base is targeted at the young people aged 2-35 who are fashionable and energetic while pursuing the quality of life and consumer taste. Prince Haima aims at the mainstream products in the mini-car market, such as QQ3, FO and Benben. Ou Yongfu, general manager of Haima Zhengzhou Sales Company, said: Haima Prince was carefully built by Haima Zhengzhou adhering to the concept of "building A-class cars by making A-class cars", positioning himself as "returning to the original value of micro-cars", committed to creating a brand-new value experience for users, and striving to win in the micro-car market with high cost performance. As the first A-class product of Haima Group and the backbone model under the strategy of "Two Micro" in Haima Zhengzhou, Prince Haima combines many years' experience in manufacturing intermediate cars, and is a boutique micro-car with its personality label of "charm, good quality, dedication to new space, strength and new security".
in appearance, the whole car of Prince Haima is fashionable. Bionic dynamic double-round crystal bright headlights, coupled with a passionate air intake grille with a big mouth shape, form a smiling front face shape with affinity for Prince Hippo; The combination of sports style luggage rack, charming sharp waistline and torch-shaped rearview mirror forms its different dynamics; Round and full tail design, panoramic rear windshield without blind spots, 25 standard painting processes ... The whole body is full of brilliance.
In terms of power, Prince Haima uses a four-cylinder engine that is rarely equipped in its class. This engine has the advantages of stable operation, precious oil, Euro IV emission and so on. It is an efficient fuel-saving engine in A class cars. In addition, Prince Haima also has excellent and solid chassis skills, and carefully adjusted front and rear suspensions and steering systems make Prince Haima have excellent handling stability, ensuring smooth driving at the highest speed and bringing more driving pleasure.
At the same time, Prince Hippo has spacious interior space and reasonable design. The trapezoidal tail with golden ratio, optimized load-bearing area and 4/6 separated rear seats ... can not only meet the driver's driving comfort, but also meet the comfort of the rear seat and the convenience of loading. The setting in the car is more humanized, and the leading NVH sound insulation project and thickened seats bring consumers a comfortable, quiet and comfortable driving experience.
What's more worth mentioning is that, in terms of safety, Prince Haima has "hardware" equipment, such as high rigid body, front and rear reinforced anti-collision beams, integral doors with protruding shapes, and thickened sheet metal parts. In the aspect of "side impact safety guarantee" that is often ignored in micro-cars, Haima Prince has added side ABS energy-absorbing and force-guiding blocks, which has a side impact coefficient higher than that of the same class models; At the same time, it is equipped with airbags and pre-tensioned seat belts to build a safe driving space for consumers.
Haima Prince is listed at a very competitive price. With its overall balanced configuration, it will definitely bring an impact on the current mini-car market, and will promote the product quality of the whole mini-car market with its outstanding performance. With the listing of Prince Haima, Zhengzhou Haima has initially completed the layout of mini-cars. With the help of Qi Fei, the development of Zhengzhou Haima will enter the fast lane. As the pioneer of Haima's entry into the mini-car market, Fushida has interpreted a brand-new product with the strength of "both business and ride, economy and practicality, and car quality". Located as a "car-class boutique micro-passenger", Fushida was independently developed by Haima Zhengzhou Base for 27 months. Based on the concept of "having both business and ride, being economical and practical, and having good car quality", this limousine minibus is energy-saving, environmentally-friendly, comfortable, reliable, economical and practical, and as good as a family car. It is an ideal choice for urban traffic scooters and rural well-off starting cars. For consumers, Fushida is not only a production tool, but also an effective partner in work and life.
the design concept, production technology and quality control system of Fushida, which is fashionable, stable and atmospheric, make it a car-like quality. The second generation LJ465Q engine is ahead of the same class engine with its strong output power of 45KW, which meets the national IV emission standard. It is more energy-saving, more environmentally friendly, and has multi-functional commercial space, providing stronger bearing capacity and flexible space combination. Excellent crash test results and multi-party verification of China Miles ensure its safe driving and reliable use, and Fushida is making continuous efforts to win customers' surprises.
Since its official listing in April 29, Fushida has achieved good market performance, quickly won the favor of ordinary consumers, governments and enterprises in a short period of time, and won many awards and honors, including "Best Cost-effective Minivan at Qingdao International Auto Show in 29", "Official Car" purchased by Henan Provincial Government, and "Best Minivan of the Year" as a consumer model of China Automotive News in 29. At the same time, in some key sales areas of micro-customers, such as Henan and Shandong, the sales volume of Fushida has surpassed that of Changhe, Hafei and other brands, and it ranks among the top three local micro-customers with Wuling and Changan * * *, which proves that it is a truly "car-class boutique micro-customer"!
Haima Fushida Tengda series minicar won the title of 21 boutique minicar model
On November 9, 21, the selection result of "21 Consumer Model" sponsored by China Automobile Newspaper was announced in Beijing Planning Exhibition Hall. In the especially competitive minicar group award selection, Haima Zhengzhou's high-end minicar Fushida Tengda won the title of minicar group with outstanding product performance and advanced design concept.
as a summary of the automobile industry in the past year, the annual consumer model selection has been widely concerned by automobile manufacturers and consumers. The awards of this selection include "Excellent Model of the Year", "Economic Model of the Year" and "Controlled Model of the Year". The selection methods include test drive, targeted evaluation and expert scoring, which reflect professionalism, impartiality and authority.
among the short-listed models of mini-cars, Haima Fushida series is a high-end model. With the brand-new design and comprehensive improvement in space, load-bearing, comfort and safety, Fushida Tengda has achieved the perfect unity of micro-customers' use and household functions, and filled the gap in the high-end mini-car market with "super-value big mini-passengers", which not only met the multiple needs of consumers, but also won the unanimous favor of the judges, and stood out among many models and won the mini-car group. This is also the first time that Fu Shida series products won the "Best Micro-customer of the Year" award in 29, and won the annual consumer model selection again.
the rapid growth of the micro-bus market in recent years is inseparable from the efforts of many micro-bus manufacturers. The new micro-bus manufacturers, represented by Haima and Kairui, insist on producing new products and high-quality products, taking sedan and high-quality products as their selling points, subverting the impression that the traditional micro-bus is inferior in quality and leading the micro-bus market into a new development stage. In this sense, Fushida Tengda won the annual high-quality model.
It is understood that Haima Fushida, since its listing last year, has continuously broken through its sales volume with its outstanding product performance and good word-of-mouth effect, and its sales growth has been outstanding in the micro-customer industry, and it has won many awards in industry and regional evaluations, and quickly became a mainstream micro-customer brand. Insiders pointed out that this time, Fushida Tengda won the title of annual boutique model, which will further promote the promotion of Fushida brand influence, and will also have a positive impact on the trend of sedan and boutique in the micro-passenger industry. Haima automobile hai