1. Brand Interpretation
As a professional sports brand under the company, "Tiebao" is not only a distinguishing symbol, but a condensed word of corporate culture that is more meaningful and associated than the logo.
"iron" is strength, quality, an enterprising spirit of pursuing Excellence, and a quality commitment to the vast number of brand advocates; "Leopard" is speed, courage and vitality, symbolizing a kind of sportsmanship beyond self.
At the same time, the leopard is a carnivore with high concentration when catching prey. It can be seen in the TV documentary about the African animal reserve that the leopard only catches the deer it has spotted in advance. Although the leopard will get close to the other deer or even pass by in the process of running quickly, the leopard will never change its capture target and will not adopt opportunistic strategy. It is very loyal to its prior choice. Focus, which is one of the characteristics of the leopard, is also the brand root of Tiebao-focus on the research, development, production and sales of sports products.
Tiebao brand uses a kind of words from hit the floor to state its confident, dedicated and energetic brand personality and enduring brand roots.
Tiebao's professional sports shoes, such as football shoes, cycling shoes, running shoes, hiking shoes and body-building shoes, with Tiebao as the leading brand, are constantly conveying the pursuit of energetic sports and healthy and harmonious attitude towards life through products, regardless of fabric, design, function and color.
2. Symbolic meaning of the trademark
Ellipse, symbolizing the earth, means facing the world and going international; Ellipse is the most stable in the dynamic, which indicates that I wish Tiebao's career to be rock-solid and stand firm in the wind and rain.
In the ellipse, the wings of an eagle fly, and at the same time, the word "M" is formed: the wings of an eagle symbolize "freedom, peak state and infinite possibilities"; At the same time, the eagle is also a representative of concentration. When preying on prey, the falcon spends 95% of the time observing and locking the target, and 5% of the time preying, which is basically successful, so it is invincible at the high end of the food chain, which symbolizes the concentration of Tiebao brand on sports products.
"m" is also the first capital letter of English Movement, which means "Movement" and "movement" in Chinese, which means "movement is the movement of life". Beautiful dynamic lines show the perfect combination of movement and flowing music.
The whole logo is simple and atmospheric, dynamic and stable, concise and rich in connotation, which indicates that the company will open up domestic and foreign markets at a steady pace, take off its wings after getting rid of the lawsuit, go to the world with endless creativity and sincere service, spread the concept of happy sports and bring quality life to mankind.
3. Brand slogan
Self-confidence, because of you
Everyone has their own desires and dreams; Show and pursue boldly, no matter what the result is, your life will shine like gold; If you suppress your desires and dreams because of timidity and inferiority, life will always be distorted and dark. "Iron Leopard" advocates strength, speed and courage, and advocates and conveys the spirit of sports: self-confidence and transcendence. I can! I can do it! I succeeded! This is the cry in your heart, and this is the declaration that "Iron Leopard" shares with you. Listen to your heart, be confident, because you exist.