1. Paid online promotion channels

1. Baidu bidding is direct and effective, but it will inevitably cost you money

2. Baidu Network Alliance is cost-effective , the effect is not bad, and it is economical and affordable compared to bidding.

3. Tencent social advertising, WeChat official account backend can do circle of friends ads and ads at the bottom of articles.

2. Free online promotion channels

1. Online communities

Online communities include BBS/forums, post bars, bulletin boards, and group discussions Online communication spaces, including online chatting, making friends, personal space, wireless value-added services, etc., online communities with the same theme gather visitors with the same interests. Online communities include three key elements: community platform, community content and community members, which are also part of the integrated services of Shuijun.com.

2. Encyclopedia promotion

Encyclopedia has high requirements for content and emphasizes originality and authenticity. Internet users can find the comprehensive, accurate and objective definitional information they want in encyclopedia. .

a. Baidu Encyclopedia

Baidu is a search engine that is commonly used by ordinary people, so Baidu Encyclopedia must be established. After all, when searching for relevant brand names, it will appear clearly in the search engine. Location. However, it is generally difficult to pass the review now. It will be much easier to create an account with a relatively high encyclopedia level.

b. Interactive Encyclopedia

The advantage of interactive encyclopedia is that it can be displayed on any search engine, and the display position is not bad. It is recommended that you try it if conditions permit.

c. Sogou Encyclopedia

It will be relatively easy to pass the Sogou Encyclopedia review, but you must provide corresponding evidence. It is recommended that you try Sogou Encyclopedia first.

d. 360 Encyclopedia

360 Encyclopedia requires encyclopedia level 4 or above before it can be created. It is recommended to create an account first or directly purchase this kind of encyclopedia to create an account.

3. Question-and-answer promotion

a. Baidu Knows

Although self-questioning and self-answering on Baidu Knows seems very low, the effect is still very obvious. On the one hand, Baidu knows that the displayed position is good when searching on Baidu. On the other hand, it also plays a great role in optimization.

b. 360 Q&A

The effect of 360 Q&A is the same as Baidu Knows, but the great thing about 360 Q&A is that it locks the IP to avoid self-questioning and self-answering, so it also tests the operator's skills. .

c. Sogou Q&A

There are still many users of Sogou Browser. If you operators have time and energy, I suggest you do more Sogou Q&A.

d. Tianya Q&A

4. Self-media promotion

a. Toutiao

As a self-media platform, Toutiao It is a good promotion channel. In particular, Toutiao’s recommendation mechanism can be said to be a great promotion tool. If you want to do word-of-mouth operations and expand your audience, then Toutiao is not a place you want to miss.

However, Toutiao attaches great importance to the quality of articles, and it is difficult for junk content to gain readers.

b. Yidian News

Yidian News is essentially the same as Toutiao. However, Yidian News will be promoted with the built-in browser of Xiaomi mobile phones. Relatively speaking, the user base is still Very big.

c. Sohu Public Platform

Sohu Public Platform previously had a recommendation function. Each Sohu public account can recommend its own article every day. Relatively speaking, the number of reads of the article is Very high. However, this function has been turned off recently, and the general reading volume of articles has declined.

d. NetEase Media Open Platform

During the online promotion process, articles submitted to NetEase Media Open Platform will be directly displayed on the NetEase News client. If the energy allows, it is recommended to take care of it carefully. After all, the NetEase News client has a large number of users and the user activity is very high.