The development of an enterprise is not only related to the knowledge, ability, resources and social relations of the operators themselves, but also related to the name of the enterprise. The naming principles are as follows: it should not conflict with the fate of the legal representative, conform to the basic principles of naming, be lucky in mathematics and physics, be related to business, and be excellent in sound, form and meaning.
Basic principles of enterprise naming:
1. identifiability: This is a sign that this enterprise is different from other enterprises. It requires originality, strength and lightning protection, so that people can see it at a glance.
2. Unity: The corporate name and other corporate images should be consistent in quality and not contradictory.
3. Communication: A concise, clear, easy-to-write and easy-to-remember enterprise name is a necessary condition for communication.
4. Proprietary: An enterprise must have its own proprietary concept if it wants to be unique in the market.
5. Five elements: An enterprise belongs to different five elements, so when naming a name, the five elements should be the same as or the same as the five elements in the industry where the enterprise is located, so that the enterprise can develop smoothly, have a bright future, have great development in this industry, and the business is getting bigger and bigger.
6. Good mathematics: The mathematics of enterprise names (including full names and abbreviations) should not only be auspicious, but also be emphasized in different industries.
7. People-oriented, different words are used for different people: the five elements of the enterprise naming words are best consistent with the god that the legal representative likes, and the Chinese characters used for naming should be auspicious.
Taboos in naming international brands and trademarks
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1. Trademarks cannot use geographical names as trademarks, but only indicate the origin of goods, which is not helpful for consumers to identify the producers of goods and is easy to confuse the origin. There are many geographical names as trademarks in the domestic market, such as Huanghe brand cars and Beijing brand color TVs, but it is best not to use geographical names as export trademarks, because the trademark laws of many countries are based on the lack of distinctive features of geographical names, which belong to everyone and should not be exclusive to a certain manufacturer. Some even reluctantly register, and there are many restrictions, such as Qingdao brand beer and Zhonghua brand cigarettes, and similar situations are encountered when registering abroad.
Second, the foreign language used in trademarks should not have the meaning of surname. The trademark law of some countries stipulates that the use of surnames as trademarks must obtain the consent of the person. If I die soon, I must get the consent of my legal representative or agent. The English attached to some trademarks in our country happens to be the surname of foreigners or has the meaning of surname. ? Quot English words "Violet" means violet, "Forward" means forward, "Diamond" means Diamond and "Swan" means swan, which are the same or similar to the English surnames of Hollette, Forwater, Diamond and Swanson respectively. It is difficult to register such trademarks abroad, and some of them cannot be registered at all.
Third, it is not appropriate to use numbers as trademarks. In many countries, numbers are considered to lack distinctive features, and they are owned by all mankind and should not be monopolized by one producer, so they are not registered. Some countries are very afraid of individual figures, such as western countries? Quot 13 "is an unfortunate and dangerous number, so try to avoid it in any situation. The laws of some countries stipulate that numbers can be registered as trademarks, provided that the trademarks have been widely used or become famous brands. Therefore, it is best not to use numbers as the theme when designing export commodity trademarks.
Fourth, the words, graphics and colors of trademarks should avoid having bad meanings. The trademark laws of some countries have made some special provisions according to their own customs, or they are customary taboos. Brand trademark design of export commodities should be adapted to local social and cultural traditions, and should not violate local customs and religious beliefs of various countries, especially local taboos.
For example, the White Elephant battery exported from China is very popular in Southeast Asia, because "white elephant" is an auspicious thing in Southeast Asia, but nobody cares about it in European and American markets, because the English word "white elephant" of "white elephant" means cumbersome, useless and annoying things, so no one likes it; China's "Blue Sky" brand toothpaste is exported to the United States, and the translation of "Blue Sky" has become a bond that enterprises can't get back, and sales volume has undoubtedly become a problem; Deer is generally regarded as a symbol of happiness, liveliness and longevity in China, but it is commonly called "homosexuality" in Brazil and other places. The Japanese regard turtles as a symbol of longevity, while China regards cranes and pine and cypress as longevity objects, because they are taboo. In France, cranes are synonymous with fools and prostitutes; Peacock is beautiful in the eyes of orientals, but it is another name for an adulteress in France; Tulip is the national flower of the Netherlands and a symbol of love in Switzerland, but it is heartless in the eyes of the French. Sri Lanka and India regard elephants as solemn symbols, while in European vocabulary, elephants are synonymous with clumsiness. Islamic countries prohibit the design of pigs and similar pigs; Dogs are considered illegal in North Africa; China people are proud of pandas, which are popular in Southeast Asia, Europe and America, and are regarded as childish, but Islamic countries have a sense of disgust. Westerners taboo the use of black cats, thinking that black cats are ominous things; Rabbits are banned in Australia because they are a local pest; Japanese love cherry blossoms but avoid lotus flowers, and avoid chrysanthemums representing the royal family; Arabs prohibit the six-pointed star map; Italy does not use orchid maps; Czechs regard the red triangle pattern as a sign of toxicity; France banned spades, believing that spades were a symbol of the dead; Americans use red for anger, black for jealousy, blue for anxiety and yellow for cowardice. Swedes ban blue; Black is unlucky in western countries and white is unlucky in eastern countries; The British taboo yellow, China and Thailand regard yellow as solemnity, nobility and power, and Ethiopians wear yellow clothes when attending funerals. In Latin American countries, people associate purple with death; Japanese prefer red and black as traditional colors; Green gives people a cool and quiet feeling, which is popular in Italy, Singapore and other countries, but the Japanese think green is unlucky. Because of the existence of these special taboos in various countries, we are required to avoid these taboos when designing brand trademarks of export commodities.
Brand trademark design in the international market should conform to the local laws, regulations and international practices of the market country, so as to apply for registration with the relevant departments and obtain the exclusive right to use trademarks.
Brand trademark design should show the characteristics of enterprises or products. The uniqueness of brand trademark design can make the brand of an enterprise stand out among thousands of brands and easily attract the attention of consumers.
Brand trademark design should imply the utility or quality of products to consumers. For example, when Sprite first appeared in the Hong Kong market, it was named "Everything will benefit" according to the normal psychology of Hong Kong and Macao people, and the actual sales situation was not good. Later, it was renamed "Sprite", which gave people the feeling of quenching thirst and the product was accepted by consumers. Among the shampoo and hair care products sold by P&G in China, there is a brand called "Rejoice", which means that the hair is elegant and supple, which can not only fully display the characteristics and quality of the products, but also leave a good psychological aftertaste for consumers.
Hao Ming Science and Technology Company, I think it's OK.
The main research content of computer graphics is to study how to represent graphics in a computer, and the related principles and algorithms of computing, processing and displaying graphics by a computer. Graphics are usually composed of geometric elements such as points, lines, surfaces and bodies, and non-geometric attributes such as gray level, color, line type and line width. From the point of view of processing technology, graphics are mainly divided into two categories, one is based on line information, such as engineering drawings, contour maps, wireframes of surfaces, and the other is light and dark maps, which are usually called realistic graphics.
Since it is related to graphics, it is naturally easier to make it clear. Bring the word "Hao".