This is what the official website gives.

Complaint entrance: Intellectual Property Protection Platform-Registration

The steps are as follows:

1. Register as a member of the Intellectual Property Protection Platform

2 , Prepare materials. Then upload the data.

3. Select a complaint platform, such as saving the link.

4. Query the results and query the results of the application. Extended information

The reasons are as follows:

1. The other party should have applied for a utility model or appearance patent for the product and complained about the infringement on Taobao;

2. Utility models and appearance can be authorized without substantive examination, so it is entirely possible that the other party will use the product to apply for a patent and sue you for infringement;

3. This kind of behavior is suspected of maliciously applying for patent rights and should not be protected by law. , you can seek legal assistance through legitimate channels;

4. It is recommended to apply for patent protection for your product design as early as possible to avoid similar situations from happening again.

Intellectual property infringement complaints will not be accepted:

1. Unauthorized sales

The complaining party claimed that Taobao sellers were selling their products without authorization (reflecting Taobao sellers sell their products at prices lower than their prices), which is not an illegal infringement according to the law.

2. The trademark is being accepted

If the complaining party’s trademark is still being accepted and has not obtained the exclusive rights to the trademark, the complaining party does not currently have the right to prohibit others from using it. The right to use a trademark that is identical or similar to a trademark.

3. Fair use of trademarks

If the product information published by a Taobao seller is the product of the right holder, the original logo of your product appearing on the picture of the product published by the seller Neither the seller's description of the product nor the name of the product is trademark infringement as defined by relevant laws and regulations.

If Taobao intellectual property is complained about, a product will be deducted 2 points. You can first communicate with the company that complained about you and ask them to cancel the complaint and remove the item from the shelves. In addition, if you submit some evidence , of course, you can be exempted from the penalty if you have not committed any infringement. If you submit evidence, you can also be exempted from the penalty if you do not provide further evidence of your infringement within 72 hours.

At the same time, 4 products were complained about and 8 points were deducted. If intellectual property infringement is determined from the information level, 2 points will be deducted for each time; if the circumstances are serious, 24 points will be deducted for each time; for particularly serious cases, 48 ??points will be deducted for each time.

Serious violations:

Knowledge After the property rights are complained, the examples of how many points will be deducted for Taobao intellectual property rights infringement complaints are as follows: If your product is suspected of counterfeit/pirated goods, each product will be deducted 2 points for serious violations. If the same complainant complains about Taobao intellectual property rights within 3 days, A maximum of 12 points will be deducted. If the circumstances are serious, Taobao's points for intellectual property complaints may increase.

General violations:

Trademark infringement other than counterfeiting, copyright infringement other than piracy, and patent infringement. It is an improper use of the rights of others, and 2 points will be deducted for each subsequent penalty. It is a general violation. At the same time, the same type of infringement complaint (including but not limited to: patent rights, copyrights, trademark rights) made by the same right holder against the same seller within three days will be regarded as one complaint. So you don’t have to worry about being deducted too many points just because of a single complaint from a right holder.

Alibaba-Principles for Handling Complaints about Intellectual Property Protection and Infringement