With the development of social economy, the number of individuals in various industries has increased significantly. A trademark is no longer as simple as a simple logo like it used to be. On the surface, a trademark is a symbol of an enterprise, but on a deeper level, it is the existence of an enterprise's external sovereignty and ownership. Therefore, the importance of trademarks is self-evident. So what important role does a trademark play for an individual company?

1. Trademarks are intangible assets and intellectual property rights of enterprises

Because trademarks have the function of increasing their value (generally, a normal trademark is valid for 10 years). As an enterprise develops, the value of related trademarks will also appreciate with the healthy development of the enterprise and the increase in market profits. From another perspective, it is a form of stock and capital. However, due to relevant legal provisions, the ownership of trademarks is determined by the order of registration. Therefore, whoever registers first has the right to use the trademark. The trademark becomes part of a company's intellectual property rights. Therefore, in order to protect their intellectual property rights, relevant companies will register their trademarks first to avoid unnecessary disputes in the future.

2. Trademark is the image carrier of a company

A large part of a company's image in the market comes from the characteristics of its trademark. It’s not hard to see. The most direct manifestation of distinctive companies is their signature characteristics. That is to say, trademarks largely affect the performance of the company in the market. Therefore, the more unique a trademark is, the more it can help a company stand out in the market. The impact of trademarks on corporate image and value is naturally self-evident.

3. Is a trademark a sharp weapon for enterprises to compete in the market?

Trademarks are a stepping stone for enterprises to enter the market. Since the market competition is very fierce now, enterprises must stand firm in the competition. In order to improve and expand market share, we must adopt various forms of competition such as price, promotion, trademark, advertising, marketing promotion, public relations and other forms of competition. And a unique trademark can play a good role in differentiation and help companies seize opportunities in the competition.